Tips: For main issue questions, listen to the opening problem statement.

Why the other options are wrong:

• Whether to partner with Banff on a joint advertising campaign.: No partnership with Banff is proposed; the discussion compares Jasper’s radio, niche and digital marketing.
• Whether to increase hotel room rates for the summer season.: They say summer is already strong. The decision concerns marketing weaker months, not increasing summer hotel rates.
• Whether to close the park trails during the shoulder season.: Trail availability and unexpected closures are marketing risks; closing the trails is not the decision proposed.

Correct Answer: Visitors still think access is limited, and ads might make promises that cannot be kept.

Why this is correct: There is uncertainty about access after wildfire disruption: some visitors still think the park is restricted, and advertising could make promises that cannot be kept if conditions change.

Tips: Connect the exact proposal to the condition or reason stated for it.

Why the other options are wrong:

• Radio stations are legally barred from advertising national parks.: A legal bar on radio advertising is not claimed.
• All park access has been cancelled permanently.: Access concerns and possible changes are discussed; permanent cancellation of all access is not reported.
• Only local residents may enter the park during shoulder season.: Local-resident-only entry is not reported.

Correct Answer: Wildlife photography and quiet-hiking packages.

Why this is correct: Wildlife photography and quiet-hiking packages are suggested for visitors who want the shoulder-season experience.

Tips: Connect the exact proposal to the condition or reason stated for it.

Why the other options are wrong:

• Television advertising across the whole province.: Provincewide television advertising is not the niche product proposal.
• Large highway billboard campaigns.: Large highway billboards are not the suggested packages.
• International travel-agency partnerships.: International agency partnerships are not proposed.

Correct Answer: The approved budget is already close to its limit.

Why this is correct: The approved marketing budget is already close to its limit. Pausing radio is advocated partly because of that cost constraint.

Tips: Connect the exact proposal to the condition or reason stated for it.

Why the other options are wrong:

• Stations would refuse to run the ads.: Radio-station refusal is not claimed.
• Digital ads always outperform radio.: Digital always outperforming radio is not claimed.
• Radio is unpopular throughout Alberta.: Radio being unpopular in Alberta is not the reason given.

Correct Answer: They want something visible, like radio, to signal that Jasper is open for business.

Why this is correct: Businesses want a visible signal that Jasper is open for business and regard Calgary and Edmonton radio advertising as carrying that message.

Tips: Connect the exact proposal to the condition or reason stated for it.

Why the other options are wrong:

• They want the association to reduce their membership fees.: Lower association membership fees are not this request.
• They want the association to fund renovations for local shops.: Shop-renovation funding is not requested.
• They want free advertising space at the tourist centre.: Free tourist-centre ad space is not requested.

Correct Answer: Previous visitors through email and social media.

Why this is correct: It would target previous visitors using email and social media.

Tips: Connect the exact proposal to the condition or reason stated for it.

Why the other options are wrong:

• A general radio audience throughout the year.: Year-round radio at lower frequency is not the proposed digital targeting.
• Local businesses through printed newsletters.: Local businesses and printed newsletters are not the proposed audience and channels.
• Newspaper readers through print advertisements.: Newspaper replacement is not the proposed digital channel.

Correct Answer: It can be pulled quickly if conditions change.

Why this is correct: The campaign can be pulled quickly if conditions change, reducing the risk of continuing unsuitable promotions.

Tips: Connect the exact proposal to the condition or reason stated for it.

Why the other options are wrong:

• It guarantees that every trail remains open.: Advertising does not guarantee trail access.
• It removes the approved budget limit.: The budget limit is not eliminated.
• It eliminates the need to check conditions.: Condition monitoring is still necessary; the advantage is responding quickly.

Correct Answer: Send around a summary of the discussion.

Why this is correct: The closing speaker states the next step clearly: a summary will be sent around so everyone is on the same page. This shows what happens next.

Tips: Final lines often answer next action questions.

Why the other options are wrong:

• They will cancel all marketing until summer.: They do not cancel promotion. Plans are still active.
• They will hire an outside marketing agency to handle the campaign.: Hiring an outside marketing agency is not announced.
• They will book a full radio campaign for the entire shoulder season.: They do not start full radio ads. The announced action is circulating a summary while radio and digital options remain under discussion.