Why the other options are wrong:

• Hotelier.: The guest describes starting a hair-care business rather than a hotel business.
• Actor.: The stated role is running a business rather than acting.
• Painter.: The business concerns hair products rather than painting.

Correct Answer: In the corporate beauty world.

Why this is correct: The guest worked in the corporate beauty world before starting the business.

Why the other options are wrong:

• As a salesgirl.: The source describes the corporate beauty world without specifying a salesgirl role.
• As a IT support engineer.: The source identifies beauty work rather than information-technology support.
• With the film industry.: The early career is in beauty rather than films.

Correct Answer: To stick to what you know.

Why this is correct: The guest’s stated lesson is to stay with what you already know.

Why the other options are wrong:

• To always follow your passion.: The named old lesson is to use existing knowledge rather than always follow passion.
• To always look at money making avenues.: The lesson concerns known markets rather than any possible money-making avenue.
• To be first in the business.: Being first is not the lesson named; familiarity with the market is.

Correct Answer: Awareness and demand.

Why this is correct: The advice is to build awareness and demand before approaching a major target customer.

Why the other options are wrong:

• Brands authority.: The advice specifically names awareness and demand rather than brand authority.
• Customer care mechanism.: The advice concerns building awareness and demand rather than creating a customer-care system.
• Pricing differentials.: The stated preparation is awareness and demand rather than differentiated pricing.

Correct Answer: To send samples out to bloggers and hairdressers.

Why this is correct: Sending product samples to bloggers and hairdressers is one of the startup tactics the guest describes.

Why the other options are wrong:

• Offering discount codes.: Discount codes are not the startup tactic described; product samples are.
• To offer free hair cuts.: The tactic involves sending products rather than offering free haircuts.
• To tie up with hair saloons.: The source describes samples for hairdressers rather than an agreement with salons.

Correct Answer: Social Media.

Why this is correct: The entrepreneur describes putting products on social media, Amazon and eBay to research products, prices and colours. Social media is the offered channel that matches.

Why the other options are wrong:

• Technical analysis.: Technical analysis is not the channel described; social media is.
• SWOT analysis.: SWOT analysis is not the channel described in the account of posting products online.
• Pricing.: Pricing is something being tested rather than the channel used to test it.