Read the following message.
Dear John,
You downloaded our "6 Sample Marketing Plans to Fit Your Small Business" last month and we hope you were able to implement some of the recommended strategies. This week, we are excited to introduce to you an eBook that can help you better engage your audience with social media: "How to Make Facebook Work for Your Business". The guide includes actionable insights from small business owners across a variety of industries.
Social media has become a common marketing tool for a lot of businesses. You don't want to miss out on potential customers by discounting the power of the likes of Facebook and Instagram. Online tools can help you reach selected audiences and test when your messages are most effective. The tools that are available today will allow you to target specific groups of people that are likely to do business with you.
For small business owners like yourself, there seems to be an endless list of tasks, and figuring out where to start on your online marketing can be challenging. We can customize a cost-effective marketing plan for you and help you prioritize tasks to maximize your efficiency. Doing things from scratch can definitely be daunting, but we will guide you every step of the way to accomplish your marketing goals. We have over 10 years of experience working in digital marketing, helping over 1,000 small businesses grow their client base.
We will work closely with you to determine your marketing goals and design your marketing campaign. Our certified consultant will have an in-depth discussion with you to understand your business and your clients better. We will develop a targeting strategy for your business and monitor its results regularly. Adjustments can be implemented by our team within minutes. Our dedicated support team is also available to help you 7 days a week. We believe our holistic approach to marketing is well suited to your business. Please let us know how we can help you by calling us at (416) 889-8686. And don't forget about our free one-hour marketing consultation. We hope to hear from you soon.
Best regards,
Martin Sorrensen
Quantum Growth
Using the drop-down menu (▾), choose the best option according to the information given in the message.
2.Martin's email follows up on the fact that
3.The new Facebook guide mainly contains
4.Martin stresses that online tools can
5.For overloaded owners, the firm offers to
6.Before the campaign design, the consultant needs to know
Here is a response to the message. Complete the response by filling in the blanks. Select the best choice for each blank from the drop-down menu (▾).
I read the guide over the weekend. It gave us several clear steps that we can put into practice immediately, so I found it 7. My partner and I would like to use Facebook to find new clients. Your point about reaching 8. interests us more than simply showing our message to the largest possible audience.
We have not run an online campaign before and are unsure how to 9. As we sell insurance, we would like evidence of your experience with similar firms. Please send 10., showing what those campaigns achieved.
Before committing to a paid service, we would like to accept 11. That discussion should help us decide whether your approach suits our business.
Thank you,
John Peterson
AI explanationShows the answer. Tap to open.
Correct Answer: digital marketing plans tailored to each business
Why this is correct: After mentioning the free guide, Martin spends most of the email selling his company's service. He offers a cost-effective marketing plan customized for John, with close support. So the main point of the email is that the company offers digital marketing plans tailored to each business.
Passage Reference: We can customize a cost-effective marketing plan for you
Tips: In a sales email, most of the text describes what the company sells. Ask which service Martin spends the most sentences on.
Why the other options are wrong:
- one advertising package every client must follow: Plans are customized, not identical for every client.
- training that qualifies owners as consultants: A certified consultant advises owners. No course to certify owners is offered.
- day-to-day management of sales transactions: The service designs and monitors campaigns, not daily sales.
Correct Answer: John previously downloaded one of their guides
Passage Reference: You downloaded our "6 Sample Marketing Plans to Fit Your Small Business" last month
Why this is correct: Martin opens by referring to the guide John downloaded last month. The new email follows up on that download.
Tips: Use the opening reference to last month.
Why the other options are wrong:
- John has already signed a campaign contract: No signed campaign contract is described.
- John asked to change an active campaign: Martin offers to design a campaign. None is running yet.
- John recently finished the free consultation: The free consultation is still being offered.
Correct Answer: practical ideas from small-business owners
Passage Reference: The guide includes actionable insights from small business owners across a variety of industries.
Why this is correct: The guide includes actionable insights from owners in varied industries.
Tips: Identify who contributed the guide's content.
Why the other options are wrong:
- a directory of people ready to buy from John: It shares owners' insights, not a buyer list.
- a personalized schedule for John's campaign: Custom scheduling is part of the paid service, not the general eBook.
- a list of qualifications for consultants: The guide shares owners' ideas, not consultant qualifications.
Correct Answer: focus messages on people likely to be interested
Passage Reference: target specific groups of people that are likely to do business with you
Why this is correct: Online tools can target groups likely to do business with the advertiser.
Tips: Find what Martin says the online tools can do. Test each option against his exact words.
Why the other options are wrong:
- guarantee a sale whenever someone reads a message: Reach is not a guaranteed sale.
- remove the need to review campaign results: The firm monitors results regularly.
- reach only customers who have bought before: Likely customers include new prospects, not only past buyers.
Correct Answer: help decide which tasks deserve attention first
Passage Reference: help you prioritize tasks to maximize your efficiency
Why this is correct: The company offers to prioritize tasks so owners work more efficiently.
Tips: Find where Martin talks about owners with too much to do. Read what the firm promises in that part.
Why the other options are wrong:
- require the owner to run every tool alone: The team guides the owner and can make adjustments.
- replace all tasks with one standard campaign: Tasks are prioritized within a custom plan.
- delay planning until every tool has been tried: Martin offers help deciding where to start, not a delay.
Correct Answer: the nature of the business and its customers
Passage Reference: understand your business and your clients better
Why this is correct: The consultant first seeks to understand the business and its clients.
Tips: Read both objects of understand.
Why the other options are wrong:
- which employees want marketing qualifications: The discussion concerns the business and clients.
- how many copies of the guide John will buy: Guide sales are not needed to design the campaign.
- which rivals will share their advertising: Competitors are not asked to share advertising.
Correct Answer: very practical
Passage Reference: It gave us several clear steps that we can put into practice immediately
Why this is correct: John says the guide gives clear steps he can use at once.
Tips: Put into practice immediately signals usable advice.
Why the other options are wrong:
- too technical to apply: Clear steps for immediate use are not too technical.
- unrelated to our needs: He plans to use Facebook and finds usable steps.
- mainly a discussion of theory: Immediate practice points to practical content.
Correct Answer: specific groups of potential customers
Passage Reference: target specific groups of people that are likely to do business with you
Why this is correct: John prefers targeting likely customers over the widest possible audience.
Tips: Contrast a selected audience with the largest possible one.
Why the other options are wrong:
- only people who already buy from us: He wants new clients, not only existing buyers.
- all users equally regardless of their interests: Targeting selects by likely interest.
- mainly owners of competing insurance firms: He wants potential customers, not rival owners.
Correct Answer: set up our first campaign
Passage Reference: We have not run an online campaign before
Why this is correct: John's business has never run an online campaign, so he needs help starting.
Tips: John says his business has never done this before. So the blank must describe starting, not repeating or renewing.
Why the other options are wrong:
- renew the campaign you already manage for us: There is no existing campaign to renew.
- compare the results of our previous online campaigns: There are no previous campaigns.
- extend the advertising contract we signed with you: He has not signed a contract yet.
Correct Answer: case studies of your insurance clients
Passage Reference: evidence of your experience with similar firms
Why this is correct: John wants proof from similar insurance firms and their results.
Tips: John names the kind of proof he wants just before this request. Match it to what he sells.
Why the other options are wrong:
- the general guide we downloaded last month: He already has the general guide.
- profiles of consultants seeking work: He wants campaign results, not job profiles.
- a list of the software your staff use: Software names would not prove insurance-client success.
Correct Answer: your free one-hour consultation
Passage Reference: our free one-hour marketing consultation
Why this is correct: John wants the free discussion before paying for a service.
Tips: Think about what Martin offers at no cost. John wants to try that before he pays for anything.
Why the other options are wrong:
- your annual campaign management contract: He wants a discussion before any paid commitment.
- a place on your consultant certification course: No certification course for John is offered.
- a paid campaign trial starting immediately: He chooses the free consultation first.
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