Meaning: "virtually" means almost or nearly.

Wrong options:

• virutally: Two letters are in the wrong order. Check the letters: "virtually". A small spelling mistake loses the mark.
• virtual: "virtual" is missing the ending. The speaker says "virtually", with "ly" at the end.

Correct answer: advert

Explanation: You hear "The advert breaks tomorrow". It comes after "The", so you need a word for a thing.

Meaning: "advert" means a short public message about a product or event.

Wrong options:

• advet: It leaves out the "r". The right spelling is "advert". Every letter must be correct to get the mark.

Correct answer: campaign

Explanation: Listen for "new 'Real' campaign". It comes after the brand name, so you need a word for a thing.

Meaning: "campaign" means a planned set of adverts or actions for a product.

Wrong options:

• campain: It leaves out the "g". Write "campaign". Only the exact spelling gets the mark.
• campaigns: "campaigns" has an extra "s" at the end. The speaker says "campaign", with no "s".

Correct answer: appeared

Explanation: On the recording you hear "has appeared belching". This already happened, so the word ends in ed.

Meaning: "appeared" means was shown or could be seen in the adverts.

Wrong options:

• appeard: It leaves out the "e". The right spelling is "appeared". Every letter must be correct to get the mark.
• appears: "appears" is a close word, but it ends in "s". The speaker says "appeared", which ends in "ed".

Correct answer: pitching

Explanation: Listen again to "after pitching against". It comes after "after", so the word ends in ing.

Meaning: "pitching" means trying to win the business by presenting ideas.

Wrong options:

• pitchng: It leaves out the "i". Check the letters: "pitching". A small spelling mistake loses the mark.
• pitched: "pitched" is a close word, but it ends in "ed". The speaker says "pitching", which ends in "ing".