Meaning: "access" means get or use information.

Wrong options:

• acess: It leaves out the "c". Check the letters: "access". A small spelling mistake loses the mark.
• assess: This is a different word that means to judge, not to get or use.

Correct answer: traditional

Explanation: You hear "analyse using traditional methods". The word before is "using", so you need a describing word for old methods.

Meaning: "traditional" means usual or long-used in the past.

Wrong options:

• tradional: It leaves out the "ti". The right spelling is "traditional". Every letter must be correct to get the mark.

Correct answer: design

Explanation: Listen for "had to design a market research". The sentence needs an action word.

Meaning: "design" means plan or create the survey.

Wrong options:

• desgin: Two letters are in the wrong order. The right spelling is "design". Every letter must be correct to get the mark.

Correct answer: track

Explanation: On the recording you hear "keeps track of all kinds". The sentence needs a short action word after "keeps".

Meaning: "track" means follow or record behaviour over time.

Wrong options:

• trak: It leaves out the "c". Check the letters: "track". A small spelling mistake loses the mark.

Correct answer: including

Explanation: Listen again to "thought about including in their". The word follows "about", so you need a word for adding items.

Meaning: "including" means adding or showing something as part of a group.

Wrong options:

• inclduing: Two letters are in the wrong order. Write "including". Only the exact spelling gets the mark.
• include: "include" is a close word, but it ends in "e". The speaker says "including", which ends in "ing".

Correct answer: marketing

Explanation: Here you hear "an important marketing tool". Look for a business activity word about selling.

Meaning: "marketing" means selling and promoting products or services.

Wrong options:

• markting: It leaves out the "e". Write "marketing". Only the exact spelling gets the mark.