While a telephone is a two-way communication device, mass media communicates to a large group. In addition, the telephone has transformed into a cell phone which is equipped with Internet access. A question arises whether this makes cell phones a mass medium or simply a device used to a mass medium (the Internet). There is currently a system by which marketers and advertisers are able to tap into satellites, and broadcast commercials and advertisements directly to cell phones, unsolicited by the phone's user. This transmission of mass advertising to millions of people is another form of mass communication.
Video games may also be evolving into a mass medium. Video games provide a common gaming experience to millions of users across the globe and the same messages and ideologies to all their users. Users sometimes share the experience with one another by playing online. Excluding the Internet however, it is whether players of video games are sharing a common experience when they play the game individually. It is possible to discuss in great detail the events of a video game with a friend one has never played with, because the experience is identical to each. The question, then, is whether this is a form of mass communication.
Result:
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Correct answer: creative
Explanation: The word 'creative' functions as an adjective that describes the types of artists associated with mass media. It fits grammatically as it modifies the noun 'artists' and aligns contextually with the idea of content types in mass media.
Meaning: 'Creative' refers to the ability to produce original ideas or content, particularly in artistic contexts.
Wrong options:
- creating: 'Creating' is a present participle that does not fit as it does not describe the artists but rather the action they perform.
- creation: 'Creation' is a noun that does not grammatically fit in the sentence structure where an adjective is required to describe 'artists.'
- created: 'Created' is a past participle that implies something has been made, which does not appropriately describe the artists in this context.
Correct answer: collectively
Explanation: The word 'collectively' serves as an adverb that describes how the Internet and mobile phones are referred to as digital media. It fits grammatically and contextually, indicating that both are grouped together under the same category.
Meaning: 'Collectively' means in a group or as a whole, emphasizing the combined nature of the two media forms.
Wrong options:
- objectively: 'Objectively' refers to being unbiased or impartial, which does not fit the context of categorizing media types.
- digitally: 'Digitally' describes something related to digital technology but does not convey the grouping aspect required in this context.
- furiously: 'Furiously' implies intensity or anger, which is irrelevant and does not fit the context of describing media types.
Correct answer: access
Explanation: The word 'access' is a verb that fits grammatically in the infinitive form, indicating the action of using a mass medium. It aligns contextually with the idea of using cell phones to connect to the Internet.
Meaning: 'Access' means to obtain or make use of something, in this case, the Internet as a mass medium.
Wrong options:
- assess: 'Assess' means to evaluate or estimate, which does not fit the context of using a medium.
- attest: 'Attest' means to provide evidence or proof, which is not relevant to the action of using a medium.
- address: 'Address' typically means to speak to or direct attention to, which does not convey the intended meaning of using the Internet.
Correct answer: convey
Explanation: The word 'convey' is a verb in the base form that fits grammatically with the plural subject 'video games.' It indicates the action of delivering messages and ideologies, aligning well with the context of communication.
Meaning: 'Convey' means to communicate or make known, particularly in the context of sharing messages.
Wrong options:
- had conveyed: 'Had conveyed' is in the past perfect tense, which does not fit the present context of ongoing communication.
- has conveyed: 'Has conveyed' is in the present perfect tense, which implies a completed action rather than an ongoing one.
- have been conveying: 'Have been conveying' is in the present perfect continuous tense, which is unnecessarily complex for the intended meaning.
Correct answer: questionable
Explanation: The word 'questionable' is an adjective that fits grammatically to describe the uncertainty regarding players' shared experiences. It aligns contextually with the idea of doubt about the commonality of the gaming experience.
Meaning: 'Questionable' means something that is doubtful or uncertain, indicating a lack of clarity about the shared experience.
Wrong options:
- questioned: 'Questioned' is a verb that does not fit grammatically as it does not describe the state of being uncertain.
- question: 'Question' is a noun that does not fit in the context of describing the uncertainty of the experience.
- questionnaire: 'Questionnaire' refers to a set of questions and does not fit the context of discussing the nature of shared experiences.
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