Meaning: 'Incorporate' means to include or integrate something as part of a whole, in this case, relevant keywords into the website content.

Wrong options:

• ignore: Ignoring relevant keywords would be counterproductive for improving search rankings, making it contextually inappropriate.
• neglect: Neglecting relevant keywords suggests a lack of attention, which contradicts the proactive approach needed for online presence.
• exclude: Excluding relevant keywords would directly hinder search engine optimization, making it an unsuitable choice.

Correct answer: resonates with

Explanation: The phrase 'resonates with' is appropriate as it indicates a connection or relevance to the audience's interests, which is essential for creating valuable content. This fits both grammatically and contextually within the sentence.

Meaning: 'Resonates with' means to evoke a feeling of shared understanding or connection, particularly in relation to the audience's interests.

Wrong options:

• disconnects: Disconnects implies a lack of connection, which is the opposite of what is desired in engaging content.
• contradicts: Contradicts suggests opposing ideas, which would not be beneficial for audience engagement and is contextually incorrect.
• diverges from: Diverges from indicates a departure from the audience's interests, making it unsuitable for effective content creation.

Correct answer: reach

Explanation: The verb 'reach' is grammatically correct and contextually appropriate as it conveys the action of extending your promotional efforts to a wider audience, which aligns with the goal of leveraging social media.

Meaning: 'Reach' means to extend or stretch out to a certain point, in this case, to connect with a larger audience through social media.

Wrong options:

• withdraw from: Withdraw from implies pulling back, which contradicts the intention of expanding audience engagement.
• distance: Distance suggests separation, which does not align with the goal of connecting with a wider audience.
• separate: Separate indicates division, which is not relevant in the context of reaching out to engage more people.

Correct answer: determining

Explanation: The word 'determining' is suitable as it indicates the process of figuring out which strategies are effective. This fits grammatically and contextually within the sentence, emphasizing the importance of data analysis.

Meaning: 'Determining' means to establish or ascertain something, particularly in the context of evaluating the effectiveness of strategies.

Wrong options:

• complicating: Complicating suggests making things more difficult, which is not relevant to the goal of analyzing data for clarity.
• simplifying: Simplifying implies making something easier, which does not capture the essence of evaluating effectiveness in strategies.
• disregarding: Disregarding means ignoring, which is contrary to the need for careful analysis of data to inform strategy.