Meaning: 'Elevate' means to raise or lift something to a higher position or level, in this case, improving the brand's visibility on social media.

Wrong options:

• diminish: Diminish means to reduce or make less, which contradicts the intention of improving brand presence.
• overlook: Overlook means to fail to notice or consider, which does not align with the proactive approach of enhancing brand presence.
• neglect: Neglect means to fail to care for something, which is the opposite of the intended action of improving the brand's presence.

Correct answer: enable

Explanation: The word 'enable' is appropriate here as it indicates the action of making something possible, which fits the context of reaching a broader audience. It is a verb that aligns with the positive outcome expected from the new strategy.

Meaning: 'Enable' means to make something possible or to provide the means to do something, in this case, allowing the brand to reach more people.

Wrong options:

• discourage: Discourage means to dissuade or prevent someone from doing something, which is contrary to the goal of reaching a broader audience.
• forbid: Forbid means to prohibit or prevent, which does not fit the context of facilitating audience engagement.
• prevent: Prevent means to stop something from happening, which contradicts the intention of expanding reach.

Correct answer: commit to

Explanation: The phrase 'commit to' fits grammatically and contextually as it indicates a strong intention to dedicate resources and effort towards creating content. This aligns with the proactive approach needed to engage followers effectively.

Meaning: 'Commit to' means to dedicate oneself to a particular course of action, in this case, focusing on content creation that resonates with followers.

Wrong options:

• withdraw from: Withdraw from means to pull back or retreat, which is not aligned with the intention of actively engaging with content creation.
• detour around: Detour around implies avoiding something, which contradicts the need to focus on creating relevant content.
• ignore: Ignore means to pay no attention to, which is the opposite of the intended action of engaging with followers.

Correct answer: empower

Explanation: The word 'empower' is suitable as it suggests giving power or authority to someone, which in this context means using data to enhance decision-making and strategy refinement. It aligns with the positive and proactive tone of the sentence.

Meaning: 'Empower' means to give someone the authority or power to do something, in this case, using data to improve strategies.

Wrong options:

• weaken: Weaken means to make something less strong or effective, which contradicts the intention of enhancing the approach.
• surrender: Surrender means to give up or yield, which does not fit the context of using data to improve strategies.
• complicate: Complicate means to make something more difficult, which is contrary to the goal of refining the approach.

Correct answer: implementing

Explanation: The word 'implementing' fits grammatically as it is a gerund that indicates the action of putting strategies into effect. This aligns with the proactive tone of the sentence, suggesting action towards achieving objectives.

Meaning: 'Implementing' means to put a plan or decision into effect, in this case, executing the strategies discussed.

Wrong options:

• dismissing: Dismissing means to reject or disregard, which contradicts the intention of actively pursuing strategies.
• overlooking: Overlooking means to fail to notice or consider, which does not align with the proactive approach of implementing strategies.
• rejecting: Rejecting means to refuse to accept, which is the opposite of the intended action of putting strategies into practice.