Meaning: 'Keep up with' means to stay informed or maintain pace with something, in this case, social media trends.

Wrong options:

• fall behind on: This phrase implies lagging or not keeping pace, which contradicts the goal of boosting online presence.
• turn away from: This suggests a rejection or avoidance, which is not relevant to engaging with trends.
• step aside from: This indicates withdrawing or not participating, which is contrary to the intention of staying engaged with trends.

Correct answer: opened up

Explanation: The phrase 'opened up' suggests that platforms have created new opportunities, fitting well in the context of social media providing engagement avenues. It is grammatically correct as it describes a state of availability and aligns with the positive sentiment of the sentence.

Meaning: 'Opened up' means to create new possibilities or opportunities, particularly in the context of engagement on social media.

Wrong options:

• closed off: This implies restriction or inaccessibility, which contradicts the idea of providing opportunities.
• narrowed down: This suggests limiting options, which does not align with the concept of expanding engagement opportunities.
• sealed away: This indicates being locked or inaccessible, which is the opposite of creating opportunities.

Correct answer: tapping

Explanation: The word 'tapping' fits as it means to utilize or draw from something, in this case, trends. It is grammatically correct as a gerund that complements the action of engaging with trends, aligning with the context of increasing visibility.

Meaning: 'Tapping' means to make use of or draw upon something, such as trends for marketing purposes.

Wrong options:

• dodging: This implies avoiding or evading, which is not relevant to engaging with trends.
• freezing: This suggests inaction or stopping, which contradicts the proactive approach needed in marketing.
• barring: This indicates preventing or blocking, which is contrary to the goal of utilizing trends.

Correct answer: kick off

Explanation: The phrase 'kick off' means to start or initiate something, which is appropriate in the context of launching campaigns. It fits grammatically as a phrasal verb that indicates the beginning of an action, aligning with the proactive strategy discussed.

Meaning: 'Kick off' means to start or launch an event or campaign, particularly in a dynamic context.

Wrong options:

• hold back: This implies restraint or delay, which contradicts the intention of initiating campaigns.
• lay down: This suggests establishing rules or guidelines, which does not fit the context of starting campaigns.
• pull apart: This indicates disassembling or separating, which is not relevant to the idea of launching campaigns.

Correct answer: appealing

Explanation: The word 'appealing' fits as it describes something attractive or interesting, which is essential for engaging potential customers. It is grammatically correct as an adjective that describes the brand's relevance and attractiveness.

Meaning: 'Appealing' means attractive or interesting, particularly in the context of marketing to customers.

Wrong options:

• offensive: This implies being unpleasant or causing displeasure, which is contrary to the goal of attracting customers.
• neutral: This suggests a lack of strong characteristics, which does not convey the desired attractiveness of the brand.
• obscure: This indicates being unclear or not well-known, which is the opposite of being appealing to customers.