Meaning: 'Core' means the central or most important part of something, indicating the main audience we want to target with our advertising strategy.

Wrong options:

• peripheral: 'Peripheral' refers to something that is on the edge or not central, which contradicts the goal of focusing on the main audience.
• secondary: 'Secondary' implies a lesser importance compared to the primary audience, which does not align with the strategy of maximizing outreach.
• tertiary: 'Tertiary' indicates a third level of importance, making it unsuitable as we are focusing on the most crucial audience.

Correct answer: boost

Explanation: The word 'boost' is appropriate as it conveys the idea of increasing engagement, fitting both grammatically and contextually within the sentence's intent to enhance interaction with potential customers.

Meaning: 'Boost' means to increase or improve something, in this case, engagement with customers, which is a key goal of the advertising strategy.

Wrong options:

• diminish: 'Diminish' means to reduce or lessen, which is the opposite of what we want to achieve regarding customer engagement.
• stagnate: 'Stagnate' implies a lack of growth or progress, which contradicts the aim of increasing engagement.
• ignore: 'Ignore' means to pay no attention to, which is contrary to the goal of enhancing customer interaction.

Correct answer: participate

Explanation: The word 'participate' fits grammatically and contextually as it encourages team members to take part in the workshops, aligning with the goal of gaining insights and brainstorming ideas.

Meaning: 'Participate' means to take part in an activity or event, which is essential for team members to contribute to the market research findings.

Wrong options:

• abstain: 'Abstain' means to refrain from participating, which is the opposite of what is required in this context.
• distract: 'Distract' implies causing someone to lose focus, which does not align with the goal of gaining insights from the workshops.
• resist: 'Resist' means to oppose or withstand, which is not appropriate as we want team members to engage actively.

Correct answer: amplify

Explanation: The word 'amplify' is suitable as it means to increase or enhance, fitting well within the context of expanding our reach through partnerships with influencers.

Meaning: 'Amplify' means to make something stronger or more intense, which is the goal of collaborating with influential figures to enhance our visibility.

Wrong options:

• mute: 'Mute' means to silence or reduce sound, which is the opposite of what we want to achieve in terms of increasing our reach.
• suspend: 'Suspend' means to temporarily stop something, which contradicts the goal of enhancing our outreach.
• complicate: 'Complicate' means to make something more difficult, which does not align with the intention of improving our reach.

Correct answer: navigate

Explanation: The word 'navigate' fits grammatically and contextually as it suggests guiding through a process, which is appropriate for discussing the exciting phase of the product launch.

Meaning: 'Navigate' means to plan and direct the course of something, indicating the need for strategic guidance during this phase.

Wrong options:

• retreat from: 'Retreat from' implies withdrawing or pulling back, which is contrary to the proactive approach needed during a product launch.
• circumvent: 'Circumvent' means to find a way around an obstacle, which does not fit the context of guiding through a phase.
• undermine: 'Undermine' means to weaken or damage, which is not suitable as we aim to strengthen our efforts during this exciting time.