Meaning: 'Understand' means to grasp the meaning, significance, or nature of something, in this case, consumer behaviours and preferences.

Wrong options:

• overlook: 'Overlook' means to fail to notice or consider something, which contradicts the intention of gaining insight into consumer behaviours.
• underestimate: 'Underestimate' implies a failure to recognize the true value or importance of something, which does not align with the goal of accurately understanding consumer behaviours.
• neglect: 'Neglect' means to fail to care for or give proper attention to something, which is contrary to the proactive approach suggested in the context.

Correct answer: augment

Explanation: The word 'augment' is appropriate as it means to increase or enhance, which fits the context of improving brand visibility and credibility through social media influencers. It aligns with the positive tone of the marketing strategy being proposed.

Meaning: 'Augment' means to make something greater by adding to it, in this case, enhancing brand visibility and credibility.

Wrong options:

• reduce: 'Reduce' means to make smaller or less in amount, which contradicts the goal of increasing brand visibility.
• complicate: 'Complicate' means to make something more difficult or complex, which does not fit the context of enhancing visibility.
• halt: 'Halt' means to stop something, which is contrary to the intention of increasing brand visibility.

Correct answer: boosting

Explanation: The word 'boosting' fits well as it is a gerund that indicates the action of increasing brand awareness. It aligns with the context of using influencers to enhance engagement and visibility, making it a logical choice.

Meaning: 'Boosting' means to increase or improve something, in this case, brand awareness and engagement.

Wrong options:

• diminishing: 'Diminishing' means to make something smaller or less, which is the opposite of the intended action of increasing brand awareness.
• obstructing: 'Obstructing' means to block or impede, which does not align with the goal of enhancing brand awareness.
• questioning: 'Questioning' means to doubt or challenge, which is not relevant to the context of increasing brand awareness.

Correct answer: elevate

Explanation: The word 'elevate' is suitable as it means to raise or improve, which fits the context of enhancing the brand's message and values. It conveys a positive action that aligns with the overall marketing strategy.

Meaning: 'Elevate' means to raise to a higher position or level, in this case, improving the brand's message and values.

Wrong options:

• deteriorate: 'Deteriorate' means to become progressively worse, which contradicts the intention of improving the brand's message.
• ignore: 'Ignore' means to refuse to take notice of something, which is contrary to the goal of enhancing the brand's message.
• misrepresent: 'Misrepresent' means to give a false or misleading account, which does not fit the context of accurately conveying the brand's values.

Correct answer: integrated

Explanation: The word 'integrated' is appropriate as it means to combine or incorporate parts into a whole. It fits the context of incorporating new ideas into the existing marketing strategy, maintaining grammatical consistency with the subject 'these ideas.'

Meaning: 'Integrated' means to combine one thing with another to form a whole, in this case, incorporating new strategies into the marketing plan.

Wrong options:

• expelled: 'Expelled' means to force out or remove, which is contrary to the idea of incorporating new strategies.
• ignored: 'Ignored' means to refuse to acknowledge something, which does not align with the intention of discussing and incorporating new ideas.
• neglected: 'Neglected' means to fail to care for or give attention to something, which contradicts the proactive approach of integrating new strategies.