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Practice Reading: Fill in the Blanks (Dropdown) ID: #49409 Customs and Taboos
Instructions ›
Below is a text with blanks. Click on each blank, a list of choices will appear. Select the appropriate choice for each blank.
* Select the correct answer into all dropdown fields. You need to answer all questions before clicking verify button.
All  cultures  have  their  own  unique  sets  of  customs  and  taboos.  It  is  important  for  marketers  to  learn  about  these  customs  and  taboos  so  that  they  will  know  what  is  acceptable  and  unacceptable  for  their  marketing  programs.  For  example,  in  Japan,  the  number  four  is  considered  unlucky,  and  products  packages  containing  four  items  are    by  many  consumers.  In  Middle  Eastern  countries  where  Islamic  law  is  strictly  observed,  images    the  uncovered  arms  or  legs  of  the  female  body  are  considered  offensive.  Meanwhile  in  Egypt,  where  many  women  wear  the  headscarf  or  hijab  in  public,  an  increasing  number  of  younger  women  are  in  work  and  educational  settings  where  gender  segregation  does  not  exist.  Marketers  struggle  with  whether  to    women  with  or  without  the  hijab,  knowing  that  they  risk  offending  some  of  their  target  audience  with  either  choice.  Marketers  should  seek  guidance  from  native  experts  familiar  with  local  culture  and  customers.  Marketing  research  can  also  help  marketers  understand  and    these  complex  issues.

Result:

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Correct answer: avoided

Explanation: The word 'avoided' fits grammatically as it is in the past participle form, which is appropriate for the passive construction of the sentence. The context indicates that consumers actively choose not to purchase products with four items, making 'avoided' the correct choice.

Meaning: 'Avoided' means to keep away from or to refrain from doing something, indicating that consumers do not want to engage with products that contain four items due to cultural beliefs.

Wrong options:

  • encouraged: 'Encouraged' implies support or promotion, which contradicts the context of consumers rejecting the number four.
  • pursued: 'Pursued' suggests actively seeking something, which does not align with the idea of avoiding a cultural taboo.
  • terrified: 'Terrified' indicates fear, which is not relevant in this context as it does not convey the action of avoiding.
Correct answer: projecting

Explanation: The word 'projecting' is the present participle form that correctly describes the ongoing action of displaying images. It fits grammatically and contextually, as it refers to images that are currently being shown.

Meaning: 'Projecting' means to display or present something, particularly in a visual format, which is relevant to the context of images being shown.

Wrong options:

  • displaying: 'Displaying' is a gerund that could fit, but it does not match the sentence structure as well as 'projecting' does in this context.
  • projected: 'Projected' is the past tense form, which does not fit the present context of the images being shown now.
  • displayed: 'Displayed' is also in the past participle form, which does not align with the ongoing action described in the sentence.
Correct answer: portray

Explanation: The word 'portray' is the base form of the verb that fits grammatically in the infinitive structure following 'to.' It aligns with the context of marketers deciding how to represent women in their marketing materials.

Meaning: 'Portray' means to depict or represent someone or something in a particular way, which is relevant to how marketers choose to show women in their campaigns.

Wrong options:

  • betray: 'Betray' means to reveal or disclose something, which does not fit the context of representing women in marketing.
  • bewilder: 'Bewilder' means to confuse or puzzle, which is not applicable to the action of representing women.
  • stray: 'Stray' implies deviating from a path, which does not relate to the act of depicting women in marketing.
Correct answer: navigate

Explanation: The word 'navigate' fits grammatically as it is in the base form, suitable for the infinitive structure following 'to.' Contextually, it refers to the process of managing or dealing with complex issues in marketing.

Meaning: 'Navigate' means to find a way through or to manage a situation, which is relevant to marketers dealing with cultural complexities.

Wrong options:

  • promulgate: 'Promulgate' means to make something widely known, which does not fit the context of managing issues.
  • negate: 'Negate' means to nullify or make ineffective, which does not align with the idea of understanding and dealing with issues.
  • aggregate: 'Aggregate' means to collect or gather, which does not fit the context of managing complex cultural issues.

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