Meaning: 'Controls' means to have power over something, in this case, the market share in cosmetics.

Wrong options:

• has: 'Has' implies possession but lacks the nuance of authority or influence that 'controls' conveys in this context.
• makes: 'Makes' suggests creation or production, which does not accurately reflect the relationship with the market share.
• maintains: 'Maintains' implies keeping something in a certain state, which does not fit the context of market dominance.

Correct answer: changed

Explanation: The word 'changed' fits grammatically as it indicates a transformation of the voice, which is necessary for the person to adapt to different roles in the company. It aligns with the context of versatility in a small business.

Meaning: 'Changed' means to make something different, in this case, altering her voice to fit various departmental needs.

Wrong options:

• switched: 'Switched' implies a change but is less formal and does not convey the same depth of transformation as 'changed.'
• raised: 'Raised' typically refers to increasing something, which does not apply to altering a voice.
• used: 'Used' suggests employing something but does not indicate any transformation, making it contextually inappropriate.

Correct answer: enterprise

Explanation: The word 'enterprise' fits grammatically as it refers to a business venture, which is appropriate in the context of starting a new business. It conveys a sense of initiative and ambition.

Meaning: 'Enterprise' means a project or venture, especially one that involves risk or effort, which aligns with starting a business.

Wrong options:

• job: 'Job' refers to a specific position of employment and does not capture the entrepreneurial spirit of starting a business.
• institute: 'Institute' refers to an organization or establishment, which does not fit the context of an individual starting a business.
• companion: 'Companion' refers to a partner or friend, which is unrelated to the concept of starting a business.

Correct answer: stalked

Explanation: The word 'stalked' fits grammatically as it conveys a sense of persistence and determination in pursuing the bosses. It aligns with the context of her aggressive sales tactics.

Meaning: 'Stalked' means to pursue someone stealthily or persistently, indicating her relentless approach to securing sales space.

Wrong options:

• stated: 'Stated' implies making a declaration, which does not fit the context of pursuing someone.
• bridged: 'Bridged' suggests creating a connection, which is not relevant to the act of pursuing sales opportunities.
• heaved: 'Heaved' typically refers to lifting something heavy, which does not apply to the context of pursuing business opportunities.

Correct answer: potent

Explanation: The word 'potent' fits grammatically as it describes the effectiveness of her selling approach, aligning with the context of strong results in sales. It conveys a sense of power and effectiveness.

Meaning: 'Potent' means having great power, influence, or effect, which is appropriate in describing her selling strategy.

Wrong options:

• ruthless: 'Ruthless' implies a lack of compassion, which does not accurately describe the effectiveness of her approach in a positive light.
• potential: 'Potential' refers to the capacity to develop into something in the future, which does not fit the context of describing an already effective approach.
• expensive: 'Expensive' refers to high cost, which is unrelated to the effectiveness or strength of her selling method.