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Practice Reading: Fill in the Blanks (Dropdown) ID: #53641 Total Product
Instructions ›
Below is a text with blanks. Click on each blank, a list of choices will appear. Select the appropriate choice for each blank.
One  of  the  most  important  recent  advances  in  business  thinking  is  the  recognition  that  people,  in  their  purchase  decision-making,  respond  to  more  than  simply  the  tangible  product  or  service  being  offered.  The  tangible  product  -  a  pair  of  shoes,  a  refrigerator,  a  haircut,  or  a  meal  -  is  simply  a  small  part  of  the  total  consumption  .  Buyers  respond  to  a  total  product.  It  includes  the  services,  warranty,  packaging,  advertising,  financing,  pleasantries,  images  and  other  features  that    the  product.  One  of  the  most  significant  features  of  the  total  product  is  the  place  where  it  is  bought  or  .  In  some  cases,  the  place,  more  specifically  the  atmosphere  of  the  place,  is  more    than  the  product  itself  in  the  purchase  decision.  In  some  cases,  the  atmosphere  is  the  primary  product.

Result:

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Correct answer: package

Explanation: The word 'package' fits grammatically as it refers to the totality of what is being offered, aligning with the context of consumption. It indicates that the tangible product is just one part of a larger offering, which is the essence of the sentence.

Meaning: 'Package' refers to the complete set of features and services that come with a product, not just the physical item itself.

Wrong options:

  • baggage: 'Baggage' typically refers to luggage or emotional burdens, which does not fit the context of consumption and product offerings.
  • packet: 'Packet' usually denotes a small container or bundle, which is too narrow a term to describe the comprehensive nature of a product offering.
  • whole: 'Whole' implies completeness but lacks the specific connotation of a product's features and services that 'package' conveys.
Correct answer: accompany

Explanation: The verb 'accompany' is appropriate here as it indicates that the services and features come along with the product, fitting both grammatically and contextually within the sentence structure.

Meaning: 'Accompany' means to go along with or to be associated with something, in this case, the product.

Wrong options:

  • associate: 'Associate' implies a connection but does not convey the idea of being present alongside the product as effectively as 'accompany.'
  • combine: 'Combine' suggests merging but does not capture the idea of additional features being present with the product.
  • contain: 'Contain' implies inclusion within something but does not express the idea of features being present alongside the product.
Correct answer: entertained

Explanation: The word 'entertained' fits well as it refers to the experience of the consumer in the place where the product is bought, aligning with the context of the atmosphere being significant in the purchase decision.

Meaning: 'Entertained' means to provide enjoyment or amusement, which relates to the atmosphere of the place where the product is sold.

Wrong options:

  • consumed: 'Consumed' refers to using or eating something, which does not fit the context of the purchasing experience.
  • packaged: 'Packaged' relates to how a product is presented but does not pertain to the experience of buying it.
  • sold: 'Sold' indicates the act of selling but lacks the nuance of the consumer's experience in the purchasing environment.
Correct answer: influential

Explanation: The adjective 'influential' is suitable here as it describes the significant impact of the atmosphere on the purchase decision, fitting grammatically and contextually within the sentence.

Meaning: 'Influential' means having the power to affect decisions or actions, which is relevant to the atmosphere's role in purchasing.

Wrong options:

  • influence: 'Influence' is a noun and does not fit grammatically in this context where an adjective is required.
  • influenced: 'Influenced' is a past participle that does not match the grammatical structure needed here.
  • influencing: 'Influencing' is a present participle that does not serve as an adjective in this context.

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