Today marketing must not in the old sense of making a sale - 'telling and selling' - but in the new sense of satisfying customer needs. If the marketer does a good job of understanding consumer needs, develops products and that provide superior customer value, and prices, distributes and promotes them effectively, their products will sell easily. Thus selling and advertising are only part of a larger 'marketing mix' - a set of marketing tools that work together to satisfy customer needs and build customer relationships.
Broadly defined, marketing is a social and process by which individuals and organisations obtain what they need and want through creating and exchanging value with others. In a narrower business context, marketing involves building profitable, value-laden exchange relationships with customers. Hence, we define marketing as the process by which companies value for customers and build strong customer relationships in order to capture value from customers in return.
Result:
AI explanationShows the answer. Tap to open.
Correct answer: wonder
Explanation: The word 'wonder' fits grammatically as it serves as a noun that indicates a sense of curiosity or amazement, which aligns with the context of discussing perceptions of marketing. The phrase 'no wonder' is an idiomatic expression that suggests that something is not surprising, making it contextually appropriate here.
Meaning: 'Wonder' refers to a feeling of amazement or curiosity about something, often implying that something is understandable given the circumstances.
Wrong options:
- thought: 'Thought' is a noun that refers to an idea or opinion, which does not fit the idiomatic expression needed in this context.
- phenomenon: 'Phenomenon' is a noun that refers to an observable event or fact, which does not convey the intended meaning of surprise or lack of surprise in this context.
- expectation: 'Expectation' is a noun that refers to a belief about what will happen in the future, which does not fit the idiomatic structure 'no __'.
Correct answer: be understood
Explanation: The phrase 'be understood' is grammatically correct as it uses the passive voice, indicating that marketing should be perceived or comprehended in a certain way. This aligns with the context of discussing how marketing should evolve beyond traditional methods.
Meaning: 'Be understood' means to be comprehended or perceived correctly, emphasizing the need for a shift in how marketing is viewed.
Wrong options:
- understand: 'Understand' is an active verb form that does not fit the passive construction required in this context.
- have understood: 'Have understood' is in the present perfect tense, which is not appropriate here as the sentence requires a simple passive form.
- not understand: 'Not understand' is a negative form that contradicts the intended meaning of the sentence, which is to emphasize the need for understanding.
Correct answer: services
Explanation: The word 'services' is a plural noun that fits grammatically and contextually as it refers to the offerings provided to customers. It aligns with the context of developing products and services that meet customer needs.
Meaning: 'Services' refers to actions or activities performed to assist or benefit others, particularly in a business context.
Wrong options:
- servings: 'Servings' typically refers to portions of food and does not fit the context of marketing offerings.
- service: 'Service' is a singular noun that does not match the plural context established by 'products' earlier in the sentence.
- servicing: 'Servicing' is a gerund that implies maintenance or support, which does not fit the context of developing offerings.
Correct answer: managerial
Explanation: The word 'managerial' is an adjective that describes the type of process being discussed. It fits grammatically as it modifies 'process' and contextually as it relates to the management aspect of marketing.
Meaning: 'Managerial' refers to anything related to the responsibilities and functions of managers, particularly in organizing and directing activities.
Wrong options:
- leadership: 'Leadership' is a noun that refers to the act of leading, which does not fit grammatically as it does not modify 'process.'
- manager: 'Manager' is a noun that does not fit as it does not describe the process itself but rather a person.
- leading: 'Leading' is a present participle that does not fit grammatically as it does not appropriately modify 'process' in this context.
Correct answer: create
Explanation: The verb 'create' fits grammatically as it is in the base form, which is appropriate following 'companies' in this context. It logically conveys the action of generating value for customers, aligning with the overall theme of marketing.
Meaning: 'Create' means to bring something into existence, particularly in the context of generating value or products for customers.
Wrong options:
- making: 'Making' is a gerund that does not fit the grammatical structure required after 'companies' in this context.
- destroyed: 'Destroyed' is a past participle that implies a negative action, which contradicts the positive context of generating value.
- demolition: 'Demolition' is a noun that refers to the act of tearing down, which is completely contrary to the idea of creating value.
The rest of this explanation is for members. Sign in free to read why the other options are wrong, key words and tips.
Sign in to read the full explanation