Meaning: 'Other' refers to something that is different or additional to what has already been mentioned, in this case, aims of advertising that are not solely focused on sales.

Wrong options:

• necessary: 'Necessary' implies something that is essential or required, but it does not convey the idea of additional aims, making it contextually inappropriate here.
• another: 'Another' suggests one more of a singular item, which does not fit with the plural 'aims' in the sentence.
• more: 'More' indicates a greater quantity but does not specify that these aims are distinct from the primary goal, thus failing to convey the intended meaning.

Correct answer: will have improved

Explanation: The phrase 'will have improved' is in the future perfect tense, indicating that by a certain point in the future, the awareness of the product and brand will have been enhanced as a result of the advertising. This fits grammatically and contextually as it reflects a future outcome of the advertising efforts.

Meaning: 'Will have improved' means that at some future time, the awareness of the product and brand will be better than it is now, due to the effects of the advertisement.

Wrong options:

• will be improved: 'Will be improved' suggests a future passive action but lacks the nuance of completion that 'will have improved' conveys, making it less suitable in this context.
• was improved: 'Was improved' is in the past tense, which does not align with the future context of the sentence, making it grammatically incorrect here.
• is improved: 'Is improved' suggests a current state rather than a future outcome, which does not fit the intended meaning of the sentence.

Correct answer: so

Explanation: The word 'so' serves as a conjunction that indicates a consequence or result. In this context, it connects the idea of reinforcing awareness with the subsequent action of purchasing, fitting grammatically and logically into the sentence structure.

Meaning: 'So' means 'therefore' or 'as a result,' indicating that the reinforcement of awareness leads to the choice of a heavily advertised brand when making a purchase.

Wrong options:

• except: 'Except' indicates exclusion, which does not fit the context of reinforcing awareness leading to a purchase, making it grammatically incorrect here.
• but: 'But' introduces a contrast, which is not appropriate in this context where a cause-and-effect relationship is being described.
• yet: 'Yet' implies a contradiction or unexpected outcome, which does not align with the intended meaning of reinforcing awareness leading to purchasing behavior.

Correct answer: familiar

Explanation: The word 'familiar' describes a level of recognition or acquaintance with something. In this context, it fits grammatically as it aligns with the plural noun 'names' and conveys that consumers are less acquainted with other brands compared to the heavily advertised one.

Meaning: 'Familiar' means well-known or easily recognized, indicating that consumers have a stronger recognition of the heavily advertised brand than of others.

Wrong options:

• memorable: 'Memorable' suggests something that is easy to remember, but it does not convey the idea of recognition or acquaintance, making it contextually inappropriate here.
• common: 'Common' refers to something that is widespread or usual, which does not accurately describe the level of recognition consumers have with other brands, making it unsuitable in this context.
• known: 'Known' implies awareness but lacks the nuance of personal recognition that 'familiar' conveys, thus failing to capture the intended meaning.