Meaning: 'Aim' refers to the intention or goal of something, in this case, advertising.

Wrong options:

• illustrates: The verb 'illustrates' does not fit as it implies showing or explaining something rather than indicating a goal.
• products: The noun 'products' does not fit as it refers to items being sold, not the objective of advertising.
• purpose: The noun 'purpose' is similar but does not fit as it is not the specific goal of advertising; it is more general.
• point: The verb 'point' does not fit grammatically as it does not convey the idea of an objective or aim.
• shows: The verb 'shows' does not fit as it describes an action rather than the goal of advertising.
• produces: The verb 'produces' does not fit as it implies creating something rather than indicating a goal.

Correct answer: products

Explanation: The term 'products' is a plural noun that refers to the items being sold through advertising. It fits grammatically as the object of the verb 'sell' and is contextually appropriate as it directly relates to what advertising aims to promote.

Meaning: 'Products' refers to goods or items that are offered for sale.

Wrong options:

• aim: The noun 'aim' does not fit as it refers to a goal, not the items being sold.
• purpose: The noun 'purpose' does not fit as it refers to the reason for advertising, not the items themselves.
• point: The noun 'point' does not fit as it does not relate to items being sold.
• shows: The verb 'shows' does not fit as it describes an action rather than the items being sold.
• illustrates: The verb 'illustrates' does not fit as it implies showing something rather than referring to items for sale.
• produces: The verb 'produces' does not fit as it implies creating rather than referring to items being sold.

Correct answer: purpose

Explanation: The word 'purpose' serves as a noun that indicates the reason or intention behind the use of brash, sensational ideas in advertising. It fits grammatically as the object of the preposition 'the' and aligns with the context of discussing the goals of advertising.

Meaning: 'Purpose' refers to the reason for which something is done or created.

Wrong options:

• aim: The noun 'aim' does not fit as it refers to a goal, not the reason for using sensational ideas.
• products: The noun 'products' does not fit as it refers to items being sold, not the reason behind the advertising strategy.
• point: The noun 'point' does not fit as it does not relate to the intention behind advertising.
• shows: The verb 'shows' does not fit as it describes an action rather than the reason for using certain ideas.
• illustrates: The verb 'illustrates' does not fit as it implies demonstrating something rather than indicating a reason.
• produces: The verb 'produces' does not fit as it implies creating something rather than indicating a reason.

Correct answer: shows

Explanation: The verb 'shows' fits grammatically as it serves as the main verb of the sentence, indicating the action performed by the subject (the poster). It is contextually appropriate as it describes what the famous poster does in relation to Lord Kitchener.

Meaning: 'Shows' means to display or present something visually or through representation.

Wrong options:

• aim: The noun 'aim' does not fit as it refers to a goal, not an action performed by the poster.
• illustrates: The verb 'illustrates' is similar but does not fit as it implies explaining or depicting rather than simply showing.
• products: The noun 'products' does not fit as it refers to items being sold, not an action performed by the poster.
• purpose: The noun 'purpose' does not fit as it refers to the reason for advertising, not an action.
• point: The verb 'point' does not fit as it does not convey the action of the poster in a general sense.
• produces: The verb 'produces' does not fit as it implies creating something rather than showing.