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Practice Reading: Fill in The Blanks (Drag & Drop) ID: #34327 Estée Lauder
Instructions ›
In the text below some words are missing. Drag words from the box below to the appropriate place in the text. To undo an answer choice, drag the word back to the box below the text.
* Drag the correct answer into all target fields
You  more  or  less  know  the  Estée  Lauder  story  because  it's  a  chapter  from  the  book  of  American  business  folklore.  In  short,  Josephine  Esther  Mentzer,  daughter  of  immigrants,  lived  above  her  father's  hardware  store  in  Corona,  a  section  of  Queens  in  New  York  City.  She  started  her    by  selling  skin  creams  concocted  by  her  uncle,  a  chemist,  in  beauty  shops,  beach  clubs  and  resorts.  No  doubt  the  portions  were  good  —  Estée  Lauder  was  a  quality  fanatic  —  but  the  saleslady  was  better.  Much  better.  And  she  simply  outworked  everyone  else  in  the  cosmetics  industry.  She    the  bosses  of  New  York  City  department  stores  until  she  got  some  counter  space  at  Saks  Fifth  Avenue  in  1948.  And  once  in  that  space,  she  utilized  a  personal  selling  approach  that  proved  as    as  the  promise  of  her  skin    and  perfumes.

company stalked status access potent regimens enterprise

Result:

AI explanationShows the answer. Tap to open.
Correct answer: enterprise

Explanation: The word 'enterprise' refers to a business or project, which fits the context of Estée Lauder starting her own venture in the cosmetics industry. It aligns grammatically as a noun that describes her initiative in selling skin creams.

Meaning: An 'enterprise' is a project or business, especially one that involves some risk.

Wrong options:

  • company: The term 'company' refers to a business organization but lacks the connotation of initiative and personal involvement that 'enterprise' conveys in this context.
  • status: 'Status' refers to a person's social or professional standing, which does not relate to the act of starting a business.
  • access: 'Access' refers to the ability to approach or enter a place, which does not fit the context of starting a business.
Correct answer: stalked

Explanation: The verb 'stalked' conveys a sense of persistence and determination in pursuing the bosses of department stores. It fits grammatically as a past tense verb that describes her actions in a vivid manner.

Meaning: To 'stalk' means to pursue or approach someone stealthily or persistently, often with a sense of determination.

Wrong options:

  • enterprise: 'Enterprise' is a noun and does not fit grammatically as a verb in this context.
  • company: 'Company' is also a noun and does not serve as a verb to describe her actions.
  • access: 'Access' is a noun that does not fit grammatically as a verb to describe her pursuit of department store bosses.
Correct answer: potent

Explanation: The adjective 'potent' describes something that is powerful or effective, which fits the context of her selling approach being impactful. It aligns grammatically as it modifies the noun 'approach'.

Meaning: 'Potent' means having great power, influence, or effect.

Wrong options:

  • enterprise: 'Enterprise' is a noun and does not fit grammatically as an adjective to describe her selling approach.
  • company: 'Company' is also a noun and does not serve as an adjective in this context.
  • stalked: 'Stalked' is a verb and does not fit grammatically as an adjective to describe the selling approach.
Correct answer: regimens

Explanation: The word 'regimens' refers to systematic plans or routines, particularly in the context of skincare. It fits grammatically as a plural noun that complements 'skin' in describing her products.

Meaning: 'Regimens' are systematic plans or routines, especially those related to health or beauty care.

Wrong options:

  • enterprise: 'Enterprise' is a noun that does not fit in the context of describing skin products.
  • company: 'Company' is a noun that does not relate to skincare routines and does not fit grammatically.
  • status: 'Status' refers to a state or condition and does not fit the context of skincare products.

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