Meaning: To 'design' means to create or plan something with a specific purpose in mind, in this case, adverts that attract attention.

Wrong options:

• note: 'Note' is a noun that refers to a brief record or a comment, which does not fit as an action that advertisers perform.
• form: 'Form' is a noun that refers to the shape or structure of something, which does not convey the action of creating adverts.
• maximum: 'Maximum' is an adjective that indicates the greatest amount or degree, which does not relate to the action of creating adverts.
• explained: 'Explained' is a verb in the past tense that does not fit the present context of what advertisers aim to do.
• message: 'Message' is a noun that refers to the information conveyed in an advert, but it does not describe the action of creating the advert itself.
• brand: 'Brand' is a noun that refers to a specific product or company name, which does not fit as an action.

Correct answer: message

Explanation: The term 'message' fits grammatically as a noun that represents the information conveyed by the advert. It is contextually appropriate as it describes what the best adverts contain.

Meaning: A 'message' is the information or idea that is communicated to the audience through the advert.

Wrong options:

• note: 'Note' is a noun that refers to a brief record or comment, which does not fit as the main content of an advert.
• form: 'Form' is a noun that refers to the structure or shape of something, which does not describe the content of an advert.
• maximum: 'Maximum' is an adjective that indicates the highest amount, which does not relate to the content of an advert.
• design: 'Design' is a verb that refers to the action of creating an advert, not the content it conveys.
• brand: 'Brand' is a noun that refers to a specific product or company name, which does not fit as the content of the advert.

Correct answer: main

Explanation: The word 'main' serves as an adjective that describes the most important aspect of the adverts. It fits grammatically and contextually as it emphasizes the primary goal of the adverts.

Meaning: 'Main' refers to the most important or central part of something, in this case, the key aspect of adverts that should be remembered.

Wrong options:

• note: 'Note' is a noun that does not describe an important aspect but rather refers to a brief record or comment.
• form: 'Form' is a noun that refers to the structure or shape, which does not convey the importance of the aspect being discussed.
• maximum: 'Maximum' is an adjective that indicates the greatest amount, which does not fit in the context of describing the importance of an aspect.
• design: 'Design' is a noun that refers to the creation of the advert, not its importance.
• message: 'Message' is a noun that refers to the information conveyed, but it does not describe the importance of that information.

Correct answer: brand

Explanation: The term 'brand' fits grammatically as a noun that refers to the name of a specific product or company. It is contextually appropriate as it is the focus of what people need to remember from the advert.

Meaning: A 'brand' is a name or symbol that identifies a product or company, making it recognizable to consumers.

Wrong options:

• note: 'Note' is a noun that refers to a brief record or comment, which does not fit as the name of a product.
• form: 'Form' is a noun that refers to the structure or shape, which does not relate to the name of a product.
• maximum: 'Maximum' is an adjective that indicates the greatest amount, which does not fit as a name.
• design: 'Design' is a noun that refers to the creation of the advert, not the name of a product.
• message: 'Message' is a noun that refers to the information conveyed, but it does not describe the name of a product.