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Practice Reading: Fill in The Blanks (Drag & Drop) ID: #44125 The rise
Instructions ›
In the text below some words are missing. Drag words from the box below to the appropriate place in the text. To undo an answer choice, drag the word back to the box below the text.
* Drag the correct answer into all target fields
The    rise    in    the    popularity  of    product    placement    has    been    one    of    the    most    interesting    trends    in    advertising    in    the    last    couple    of    decades.    Branded    products    are    promoted    indirectly    by    using    them    in    films,    and    the    success    of    this    is    making    it    increasingly  desirable.    Demand    for    product    placement    stemmed,    at    least      from    regulations    banning    the    advertising    ot    certain    products    deemed    for    TV    commercials.    Films    are    not    subject    to    the    same    sort    of    as    television.    Other    factors    have    contributed    to    the    growth  of    product    placement,    One    is    these    is    the      of    consumers,    exposed    to    an    advertisement    over    a    period    of    time,    to    become    more      in    their    response    to    it.    They    become    tired    of    'the    same    old    thing'    and    advertisers    are    being    forced    to    recognise    a    sophistication  in    their    customers    which    did    not    exist    in    the    past.    People    these    days    are    more    likely    to    be    influenced    by    watching    film    star    role    models    using    a    product.    This    is    true    of    consumers    in    general,    but    it    is    particularly    applicable    to    younger    people.    

originally exaggeration reputation tendency unsuitable critical censorship touched

Result:

AI explanationShows the answer. Tap to open.
Correct answer: originally

Explanation: The word 'originally' serves as an adverb indicating the initial cause or source of demand for product placement. It fits grammatically as it modifies the verb 'stemmed' and aligns with the context of discussing the origins of a trend.

Meaning: Originally means at the beginning or in the first instance.

Wrong options:

  • unsuitable: 'Unsuitable' is an adjective that describes something inappropriate, which does not fit as it does not indicate a time frame or origin.
  • exaggeration: 'Exaggeration' is a noun that refers to an overstatement, which does not relate to the cause of demand.
  • critical: 'Critical' is an adjective that describes a judgment or evaluation, which does not fit the context of origin.
  • touched: 'Touched' is a verb that does not relate to the context of demand or origin.
  • reputation: 'Reputation' is a noun that refers to the beliefs or opinions held about someone or something, which does not fit as it does not indicate a cause.
  • censorship: 'Censorship' is a noun that refers to the suppression of speech or public communication, which does not fit as it does not indicate origin or time.
  • tendency: 'Tendency' is a noun that refers to an inclination or predisposition, which does not fit as it does not indicate origin.
Correct answer: unsuitable

Explanation: The term 'unsuitable' is an adjective that describes products that are deemed inappropriate for TV commercials. It fits grammatically as it modifies the noun 'products' and aligns with the context of regulations.

Meaning: Unsuitable means not appropriate or fitting for a particular purpose.

Wrong options:

  • originally: 'Originally' is an adverb that indicates time, which does not fit as it does not describe the nature of the products.
  • exaggeration: 'Exaggeration' is a noun that refers to an overstatement, which does not describe the appropriateness of products.
  • critical: 'Critical' is an adjective that describes a judgment, which does not fit as it does not relate to suitability.
  • touched: 'Touched' is a verb that does not relate to the context of product appropriateness.
  • reputation: 'Reputation' is a noun that refers to the beliefs about something, which does not fit as it does not describe suitability.
  • censorship: 'Censorship' is a noun that refers to suppression, which does not describe the nature of products.
  • tendency: 'Tendency' is a noun that refers to an inclination, which does not fit as it does not describe suitability.
Correct answer: censorship

Explanation: The word 'censorship' is a noun that refers to the suppression of content, which fits grammatically as it is the subject of the sentence and aligns with the context of comparing film and television regulations.

Meaning: Censorship refers to the practice of officially examining books, movies, etc., and suppressing unacceptable parts.

Wrong options:

  • unsuitable: 'Unsuitable' is an adjective that does not fit as it does not describe a type of regulation.
  • exaggeration: 'Exaggeration' is a noun that does not relate to the context of regulation and does not fit grammatically.
  • critical: 'Critical' is an adjective that does not describe a type of regulation and does not fit in this context.
  • touched: 'Touched' is a verb that does not relate to the context of regulation.
  • reputation: 'Reputation' is a noun that refers to the beliefs about something, which does not fit as it does not describe regulation.
  • originally: 'Originally' is an adverb that does not fit as it does not describe a type of regulation.
  • tendency: 'Tendency' is a noun that refers to an inclination, which does not fit as it does not describe regulation.
Correct answer: tendency

Explanation: The term 'tendency' is a noun that refers to an inclination or predisposition, which fits grammatically as it is the subject of the sentence and aligns with the context of consumer behavior.

Meaning: Tendency refers to an inclination towards a particular characteristic or type of behavior.

Wrong options:

  • unsuitable: 'Unsuitable' is an adjective that does not fit as it does not describe a behavior or inclination.
  • exaggeration: 'Exaggeration' is a noun that refers to an overstatement, which does not fit the context of consumer behavior.
  • critical: 'Critical' is an adjective that does not describe an inclination and does not fit in this context.
  • touched: 'Touched' is a verb that does not relate to the context of consumer behavior.
  • reputation: 'Reputation' is a noun that refers to the beliefs about something, which does not fit as it does not describe an inclination.
  • originally: 'Originally' is an adverb that does not fit as it does not describe a tendency.
  • censorship: 'Censorship' is a noun that refers to suppression, which does not fit as it does not describe an inclination.
Correct answer: critical

Explanation: The word 'critical' is an adjective that describes a discerning or evaluative response, which fits grammatically as it modifies the noun 'response' and aligns with the context of consumer behavior.

Meaning: Critical means expressing adverse or disapproving comments or judgments.

Wrong options:

  • unsuitable: 'Unsuitable' is an adjective that does not fit as it does not describe a type of response.
  • exaggeration: 'Exaggeration' is a noun that does not relate to the context of response and does not fit grammatically.
  • tendency: 'Tendency' is a noun that does not describe a type of response and does not fit in this context.
  • touched: 'Touched' is a verb that does not relate to the context of response.
  • reputation: 'Reputation' is a noun that refers to the beliefs about something, which does not fit as it does not describe a response.
  • originally: 'Originally' is an adverb that does not fit as it does not describe a response.
  • censorship: 'Censorship' is a noun that refers to suppression, which does not fit as it does not describe a response.

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