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Practice Reading: Fill in The Blanks (Drag & Drop) ID: #5428 Cosmetics 1
Instructions ›
In the text below some words are missing. Drag words from the box below to the appropriate place in the text. To undo an answer choice, drag the word back to the box below the text.
* Drag the correct answer into all target fields
Does  advertising  increase  the  cost  of  things?  Well,  the  answer  is  ‘maybe'.  A  top  actress  can  be  paid  as  much  as  20  million  euros  to  become  the  face  of  a  top  cosmetics  brand.  Let’s  say  a  company  spends  six  million  euros  on  a  marketing    to  achieve  total  sales  of  20  million  euros.  That’s  a  third  of  total  sales  spent  on    someone  to  buy  the  product.  That  figure’s  even  higher  once  the  sales  assistant  at  the  department  store  has  been  paid  her  commission.  But  that  oversimplifies  the  issue.  If  a  large  cosmetics  company  has  fixed  costs  (for  their  factories  and  staff)  of  100  million  euros  and  variable  costs  (for  ingredients  and  transport)  of  another  100  million  euros,  it  needs  to  sell  ten  million  jars  of  face  cream  at  20  euros  each  just  to  get  back  their  costs.  If  a  famous  actress  appears  in  a    which  sells  20  million  face  creams,  the  fixed  costs  per  jar  go  down  and  those  savings  might  be  passed  on  to  the    in  the  form  of  price    or  two-for-one  deals.

fans persuading country campaign overloading promotion consumer commercial

Result:

AI explanationShows the answer. Tap to open.
Correct answer: campaign

Explanation: The word 'campaign' fits grammatically as it is a noun that refers to a coordinated series of activities aimed at achieving a specific goal, in this case, marketing. Contextually, it aligns with the discussion of marketing expenditures related to sales.

Meaning: A 'campaign' is a planned series of activities designed to achieve a particular goal, often in marketing or advertising.

Wrong options:

  • country: 'Country' is a noun that refers to a nation or area of land, which does not relate to marketing activities.
  • overloading: 'Overloading' is a gerund that refers to putting too much load on something, which does not fit the context of marketing.
  • fans: 'Fans' is a plural noun referring to supporters or enthusiasts, which does not relate to the marketing process.
  • commercial: 'Commercial' is a noun that refers to a paid advertisement, but it does not fit as a term for the overall marketing effort being discussed.
  • promotion: 'Promotion' is a noun that refers to activities aimed at increasing sales, but it does not encompass the broader scope of a marketing campaign.
Correct answer: persuading

Explanation: The word 'persuading' is a gerund that functions as a noun in this context, referring to the act of convincing someone to buy a product. It fits grammatically and contextually as it describes the marketing effort involved in sales.

Meaning: 'Persuading' refers to the act of convincing someone to do or believe something, particularly in a sales context.

Wrong options:

  • country: 'Country' is a noun that does not relate to the act of convincing or marketing.
  • campaign: 'Campaign' is a noun that refers to a series of marketing activities, but it does not fit as an action in this context.
  • fans: 'Fans' is a plural noun that refers to supporters, which does not relate to the act of persuading someone to buy.
  • commercial: 'Commercial' is a noun that refers to an advertisement, which does not fit as an action in this context.
  • promotion: 'Promotion' is a noun that refers to marketing activities aimed at increasing sales, but it does not describe the act of persuading.
Correct answer: commercial

Explanation: The term 'commercial' is a noun that refers to a paid advertisement, which fits grammatically and contextually as it describes the medium through which the actress promotes the product.

Meaning: A 'commercial' is a type of advertisement that is broadcast on television or radio, aimed at promoting a product or service.

Wrong options:

  • country: 'Country' is a noun that refers to a nation or area of land, which does not fit the context of advertising.
  • campaign: 'Campaign' is a noun that refers to a series of marketing activities, but it does not specifically denote an advertisement.
  • fans: 'Fans' is a plural noun that refers to supporters, which does not relate to the advertisement context.
  • persuading: 'Persuading' is a gerund that refers to the act of convincing, which does not fit as a noun describing an advertisement.
  • promotion: 'Promotion' is a noun that refers to marketing activities, but it does not specifically denote an advertisement.
Correct answer: consumer

Explanation: The word 'consumer' is a noun that refers to a person who purchases goods and services. It fits grammatically and contextually as it describes the end-user of the product being sold.

Meaning: A 'consumer' is an individual who buys or uses goods and services.

Wrong options:

  • country: 'Country' is a noun that refers to a nation or area of land, which does not fit the context of purchasing products.
  • campaign: 'Campaign' is a noun that refers to a series of marketing activities, but it does not refer to the individual buying the product.
  • commercial: 'Commercial' is a noun that refers to an advertisement, which does not fit as a term for the buyer of the product.
  • persuading: 'Persuading' is a gerund that refers to the act of convincing, which does not fit as a noun describing a buyer.
  • promotion: 'Promotion' is a noun that refers to marketing activities, but it does not refer to the individual purchasing the product.
Correct answer: promotion

Explanation: The word 'promotion' is a noun that refers to activities aimed at increasing sales, which fits grammatically and contextually as it describes the marketing strategies used to attract consumers.

Meaning: 'Promotion' refers to marketing activities designed to increase the visibility and sales of a product.

Wrong options:

  • country: 'Country' is a noun that refers to a nation or area of land, which does not fit the context of marketing strategies.
  • campaign: 'Campaign' is a noun that refers to a series of marketing activities, but it does not specifically denote a strategy to attract consumers.
  • commercial: 'Commercial' is a noun that refers to an advertisement, which does not fit as a term for marketing strategies.
  • persuading: 'Persuading' is a gerund that refers to the act of convincing, which does not fit as a noun describing marketing activities.
  • consumer: 'Consumer' is a noun that refers to the buyer, which does not fit as a term for marketing strategies.

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