For years, tv advertisements and print advertisements dominated the advertising industry. Yes., tv commercials and newspaper and magazine ads were expensive, but for most advertisers, the money they spent was worth it. People were watching television and reading newspapers and magazines, but times are changing. Television is still the biggest segment for advertisers, but that won t last for much longer. Instead., the internet will overtake both tv and print marketing very soon. There are several reasons for this. First is the internet growing popularity. Today, the number of people who surf the internet is enormous. In the nineteen eighties, few people own personal computers. Nowadays, most households have at least one pc, and more people are using the world wide web. Every year. People are also getting their news from the internet that's making print newspapers and magazines less popular. People are even watching tv programs on the internet. So as you can see, there's a growing audience available to internet advertisers. Another important reason is cost making an airing. A television commercial can cost a huge amount of money for local tv, it might be thousands of dollars, but for national tv, it can cost hundreds of thousands of dollars.