Social media - Marvel EDU

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Practice Listening: Highlight Correct Summary ID: #33215 Medium Social media

Instructions ›

You will hear a recording. Click on the paragraph that best relates to the recording.

Transcript:

Well, employers are currently experiencing a love hate relationship with social media. Some are using it to their advantage, their reaching more customers, increasing sales, and improving their brand image through social networking sites. They’re also using them for recruitment. On the other hand, many employers continue to see the bad side of social media and believe that it poses a threat to their business. Negative comments online can damage a brand, and employers also worry that employees might spend too much time online during working hours, stopping them from working effectively. And completing other tasks. At this problem provides employers with an opportunity. Employees who spend a lot of time on social networking sites do it because they’re bored. They don't feel challenged and want to fill their time. This suggests that employers should take a more active role in providing development opportunities for their staff and setting new goals this way.

* Click on the correct answer

There are both advantages and disadvantages of social media in the workplace. On one side, a company’s brand can become stronger. On the other side, there is a chance that the company’s brand will become weaker if an employee says something negative about the company. Because social media can stop employees working, some employers prevent them from using social media. However, these employers do not enjoy the benefits that social media can bring, such as an increase in customer demand for their product or a stronger brand. Social media can help employers to develop their businesses and find new staff. However, it is a problem when an employee criticises the company online or spends too much time using social media. To stop employees spending time on social media, employers must develop and challenge their staff. Employers only see the negative side of social media because they have too many problems with employees being rude or spending too much time using social media instead of working. Because this situation is challenging, it is easier for companies to stop the use of social media.

Result:

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Option 3: "Social media can help employers to develop their businesses and find new staff. However, it is a problem when an employee criticises the company online or spends too much time using social media. To stop employees spending time on social media, employers must develop and challenge their staff."

Explanation: This option accurately summarizes the text by highlighting both the benefits of social media for business development and recruitment, as well as the challenges posed by negative online comments and employee distraction. It captures the essence of the text, which suggests that employers should actively engage their staff to mitigate these issues, thus aligning perfectly with the main idea presented.

Option 1: "There are both advantages and disadvantages of social media in the workplace. On one side, a company’s brand can become stronger. On the other side, there is a chance that the company’s brand will become weaker if an employee says something negative about the company."

Explanation: This option mentions both advantages and disadvantages of social media, which is a general summary of the text. However, it fails to capture the specific details about how employers can leverage social media for recruitment and brand improvement, as well as the need for employee development to mitigate the negative effects. The text emphasizes the need for employers to take action rather than just presenting a balanced view.

Option 2: "Because social media can stop employees working, some employers prevent them from using social media. However, these employers do not enjoy the benefits that social media can bring, such as an increase in customer demand for their product or a stronger brand."

Explanation: This option incorrectly suggests that employers are preventing social media use without acknowledging the dual nature of social media as both beneficial and problematic. While it mentions the drawbacks, it does not fully encompass the text's emphasis on the need for employers to provide development opportunities to engage employees, which is a critical aspect of the original message.

Option 4: "Employers only see the negative side of social media because they have too many problems with employees being rude or spending too much time using social media instead of working. Because this situation is challenging, it is easier for companies to stop the use of social media."

Explanation: This option presents a one-sided view that employers only see the negative aspects of social media, which contradicts the text's balanced perspective. The text discusses both the advantages and disadvantages, emphasizing the need for employers to take proactive steps rather than simply avoiding social media. This option fails to recognize the potential benefits and the suggested solutions for employee engagement.

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