Most teachers will tell you that there is nothing more exciting than seeing the lightbulb moment, when, suddenly, everything clicks and a student understands a new concept. And most parents will tell you that seeing their children develop a spark of inspiration about a new subject, topic, or interest can be incredibly heartwarming and encouraging. The idea of school choice combines the need for more lightbulb moments and sparks of inspiration in our country. Simply put: school choice gives students the opportunity to attend schools that meet their learning styles and encourage their interests at the same time, making them more likely to be successful in school and in life. During National School Choice Week (Jan. 20-26), we celebrate the importance of opportunity in education, raising awareness of all different types of schools that are available to American families. We recognize that every child is unique, and that a one-size-fits-all approach to education doesn't properly serve students of all stripes, from all backgrounds, with every type of need, passion, and skillset. One student might thrive in a traditional public school while another student might find her passion at a magnet school, a charter school, a private or parochial school, a virtual school, or through homeschooling. School choice doesn't mean elevating one school, sector, or program above another.