IFRA - Marvel EDU

Loading question...

You are in free guest mode. Timed Practice Revision List Attempt History Progress Tracking Create a free account to unlock these tools

Prev Next

Practice Listening: Highlight Correct Summary ID: #37717 Short IFRA

Instructions ›

You will hear a recording. Click on the paragraph that best relates to the recording.

Transcript:

Unfortunately for the newspaper industry. Schibsted is a rare exception. For most newspaper companies in the developed world, 2005 was miserable. They still earn almost all of their profits from print, which is in decline. As people look to the internet for news and young people turn away from papers, paid-for circulations are falling year after year. Papers are also losing their share of advertising spending. Classified advertising is quickly moving online. Jim Chisholm, of iMedia, a joint-venture consultancy with IFRA, a newspaper trade association, predicts that a quarter of print classified ads will be lost to digital media in the next ten years. Overall, says iMedia, newspapers claimed 36% of total global advertising in 1995 and 30% in 2005. It reckons they will lose another five percentage points by 2015.

* Click on the correct answer

Schibsted stands out as a successful example in the newspaper industry in 2005, while most other companies are facing challenges due to the decline of print and the shift of advertising to digital platforms. The decline in profits for newspaper companies in 2005 is attributed to their heavy reliance on print, which is losing popularity, and the migration of readers, particularly the youth, to online news sources. Despite a challenging year in 2005, newspaper companies are hopeful that the decline in paid-for circulations and advertising spending will be reversed as they adapt to changing consumer preferences. The rise of digital media, especially online classified advertising, is posing a threat to newspapers, with predictions indicating a significant loss in print classified ads to digital platforms over the next decade.

Result:

AI explanationShows the answer. Tap to open.

Option 4: "The rise of digital media, especially online classified advertising, is posing a threat to newspapers, with predictions indicating a significant loss in print classified ads to digital platforms over the next decade."

Explanation: This option accurately summarizes the main idea of the text, which discusses the threat posed by digital media to newspapers, particularly regarding classified advertising. It reflects the predictions made in the text about the loss of print classified ads to digital platforms, aligning well with the overall theme of the decline in the newspaper industry.

Option 1: "Schibsted stands out as a successful example in the newspaper industry in 2005, while most other companies are facing challenges due to the decline of print and the shift of advertising to digital platforms."

Explanation: While this option mentions the challenges faced by most newspaper companies, it incorrectly emphasizes Schibsted as a successful example without adequately addressing the overall decline in the industry. The text highlights that most companies are struggling, and Schibsted is noted as a rare exception, but the focus should be on the broader industry issues rather than on Schibsted's success.

Option 2: "The decline in profits for newspaper companies in 2005 is attributed to their heavy reliance on print, which is losing popularity, and the migration of readers, particularly the youth, to online news sources."

Explanation: This option correctly identifies the decline in profits and the reliance on print, but it fails to capture the full scope of the text. It does not mention the significant loss of advertising revenue and the specific predictions regarding classified ads moving online. Therefore, while it contains some accurate elements, it does not provide a comprehensive summary of the text.

Option 3: "Despite a challenging year in 2005, newspaper companies are hopeful that the decline in paid-for circulations and advertising spending will be reversed as they adapt to changing consumer preferences."

Explanation: This option introduces an element of hope that is not present in the text. The text focuses on the challenges and the decline without suggesting that companies are optimistic about reversing these trends. It misrepresents the tone of the original text, which is more about the current struggles rather than future optimism.

The rest of this explanation is for members. Sign in free to read why the other options are wrong, key words and tips.

With a free account: Retry and compare every attempt.

Be the first! No community answers here yet. Submit yours and help others learn.

Saving...