Loading question...
You are in free guest mode. Timed Practice Revision List Attempt History Progress Tracking Create a free account to unlock these tools
Back to Questions
Prev Next
Practice Listening: Highlight Incorrect Words ID: #30140 Short Advertisement 2
Instructions ›
You will hear a recording. Below is a transcription of the recording. Some words in the transcription differ from what the speaker said. Please click on the words that are different.
* Click on the words that are different from what you hear
Result:

Correct Transcript:

After targeting pet owners for years, advertisers are now appealing directly to the animals. One European TV ad for dog food featured a high-pitched sound, like a dog whistle, that only dogs could hear, the idea being that pet dogs living in a family home would rush up to the TV and look keen. A similar idea but a decade earlier: a dog food company set up a series of billboards that gave off an ultrasonic sound every ten seconds. 'Bark if you like Bonzo!’ said the headline.
But even if dogs are attracted to certain sounds, they’re even more attracted to things that smell. Dog-food-scented ads on sidewalks were designed to persuade dogs and their owners to come over for a sniff.
AI explanationShows the answer. Tap to open.
Printed "going", the speaker says "appealing"

Explanation: In the audio you hear "now appealing directly". They start with different letters, so listen to the whole word.

Printed "howl", the speaker says "whistle"

Explanation: Here the speaker says "a dog whistle that". The words start with different letters and they end differently, so trust your ears.

Printed "year", the speaker says "decade"

Explanation: The speaker says "but a decade earlier", not "year". The spoken word is much longer than the printed one, so listen for the longer word.

Printed "signboards", the speaker says "billboards"

Explanation: Listen for "series of billboards that". The words start with different letters, but they both end the same, so listen to the start.

Printed "sell", the speaker says "smell"

Explanation: You will hear "things that smell". The first letter is the same and they also end the same, so listen to the whole word.

"Bonzo" matches the audio

Explanation: "Bark if you like Bonzo!" may look like a trick. The speaker says it exactly, so do not click.

"TV" matches the audio

Explanation: The text shows "One European TV ad". It may catch your eye, but the speaker says it exactly, so do not click.

The rest of this explanation is for members. Sign in free to read why the other options are wrong, key words and tips.

Sign in to read the full explanation

With a free account: Retry and compare every attempt.
Be the first! No community answers here yet. Submit yours and help others learn.
Saving...