I've heard people say that in focus groups about some people I've worked for who have sort of come from less traditional, more, you know, women need that whatever you want. Women like professions, they'll say, well, how is she going to compete with men there? Is she doing tough enough? So how do you find that kind of middle ground is really hard. When I work for Gabrielle Giffords, and if you look at the ads from her first two races in 2006 and eight, she was out like fixing tyres because her dad had owned a tyre company and she was riding a horse; and she has like a big belt buckle on and like draws a line in the sand with a cowboy boot and says you're not going to cross this line and cut Social Security and Medicare like out in the desert. And then in 2010, her she just she plummeted like all Democrats did, and we were stunned because she was so popular. She still is so popular; and we did focus groups and we changed our ads, and she's wearing business casual, walking down a, you know, walking down a corridor, with writing notes and talking and looking like she's getting things done. Right! And she's the same person, right? But we got to change. And you know, because they're like, what she been doing there, you know what is going on? And so, I don't think you really have to. I've never had that conversation with a man about like, you know what you should wear, and if you should, you know, actually that's not totally true. I worked for one man who was a self-funder, and self-funders are very hard to work for because they're usually very successful people in business who find out that it doesn't translate into being successful in politics.