Well, the FSA, our watch word was we put the interests of the consumer first. And supposing a problem crops up with food, you've got a range of actions you could take. You could ban it, get it removed from the supermarket shelves, you could give people warning, say, "This is there but it's potentially dangerous." Or you could try to inform people as Brooke was talking about and enable them to make informed choices. I think my objective in communicating risk and uncertainty where we weren't banning, we weren't advising people not to eat something, was to say, "Here is the information we've got, use it in your own way. This is our advice." Our advice might be, "Carry on as normal or if you're worried about it shift to eating something slightly different." But really, I agree with Brooke when she said what's key in this is transparency. Because I think transparency, complete honesty is one of the pathways to building trust, because in the end it's all about do people trust you? Do they think this guy's a shyster? He's just pulling the wool over our eyes or is he somebody who tells it straight? And telling it straight over and over again is one of the ways to help to build that trust.