If what we're trying to achieve through climate science communications is essentially better informing people so that they make whatever decisions they want to make, then that's one perfectly laudable aim. And there are certain things you might want to try and do in order to make sure that that communication happens as effectively as possible. If what we're really wanting to do is to get people to take a particular course of action and change that behavior in certain ways, then then you might question whether actually telling them about the climate science is the right thing to do in the first place. And so being really clear about what the goal of those communications are.
I think it's often completely mixed up. And I think that's understandable because if you think about the people who are communicating, let's take climate scientists just because I am one. We have been studying, you know, the changing climate, we've seen the changes. I'm a polar scientist, I've seen the changes and the scale of the changes, and it's horrifying and so it's very difficult not to get personally involved and and to want certain outcomes from your communication. Trying to dissociate and step back from that and be reallly, genuinely as one can be and be as dispassionate as possible is challenging.