Transcript:
Anthony: I don’t want to sound stupid, but what exactly is search engine optimisation?
Reeta: Don’t worry. Please feel free to ask as many questions as you want. I prefer my clients to understand what I’m doing. Search engine optimisation is basically making sure that search engines can find your website, and then that your potential customers can also find it.
Anthony: Oh I see. So this doesn’t just happen automatically?
Reeta: No, if a site isn’t optimised it could just get lost out there, as it were.
Anthony: So, what do we need to do?
Reeta: We need to make sure that your website, and your homepage in particular, includes the relevant keywords.
Anthony: Just a minute. What are keywords?
Reeta: Ah, those are the words a person types into a search engine. Your company sells wooden toys, so an obvious keyword phrase is ‘wooden toys’.
Anthony: OK, how do we include them?
Reeta: We make sure that the content, the text your customer is going to read, includes these words several times. The trick is to make it still sound natural, so that customers aren’t put off.
According to the audio, what sort of benefits search engine optimisation can bring to a website on internet?
Result:
AI explanationShows the answer. Tap to open.
Option 2: "Ensures that search engines can find the website"
Explanation: This option is correct as Reeta explicitly mentions that search engine optimisation is about making sure that search engines can find the website. This is a direct paraphrase of her explanation, aligning with the main idea of the text.
Option 1: "Ensures that customer are going to read the website"
Explanation: This option is incorrect because the text does not state that search engine optimisation ensures customers will read the website. Instead, it focuses on making the website discoverable by search engines and potential customers, not guaranteeing that customers will read it.
Option 3: "Helps in bringing potential customers to the website"
Explanation: This option is also correct because Reeta explains that search engine optimisation allows potential customers to find the website. This is a logical extension of the idea that if search engines can find the site, then customers can too.
Option 4: "Helps in putting customers off the website"
Explanation: This option is incorrect as it contradicts the text. Reeta discusses how optimisation helps attract customers, not deter them. The phrase 'putting customers off' is the opposite of the intended benefit of search engine optimisation.
Option 5: "Helps in selling wooden toys from each website"
Explanation: This option is incorrect because while the text mentions wooden toys as a keyword, it does not claim that search engine optimisation directly helps in selling them. The focus is on visibility and discoverability, not on sales outcomes.
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