Sometimes. Well, a lot of the time you can't give customers what they want. You have to provide them a firm, no. And this can be challenging when they're trying to resolve the issue. This is why I like to guide my clients to say no using the feel felt found. Method. Here's an example I was working with the client that sells food products. A frequent question they get from customers is what ingredients are in this yoga. When a customer asked for ingredients, it's usually because they or one of their children has a food allergy and they're trying to make sure the product is safe. The problem is, my client can't give the entire ingredient list because that would be like giving away their secret sauce. All of their products. List all ingredients known to have an allergic reaction to some people. For example, peanuts always would be listed on the label if they're in the product. But when a customer asks for a full list of ingredients that can't. To be done so I help my client respond to these customers with empathy, since they can't give the customers what they are asking for.