Tony and I do a lot of research together. And I would agree with that on a lot of levels. Perhaps a good way to think of it is that is that knowledge is often necessary but not sufficient for people to act on information. And you know, from everything in psychology, we know that people are experiencers rather than analytical processers, most of the time. And and that's important to keep in mind, I think when when we try to educate people on this issue. And there are people who are motivated in their beliefs. And and I think, you know, it's good to realize that these are normal processes. To some extent, our attention is selective. That's the way the brain reacts to information. David, if, if you didn't make choices about what's important to you on a daily basis, life would get very complicated if you try to consume everything that comes at you. And so we are inherently selective in what we choose to attend to. But when that gets into overdrive, and people attach political beliefs and motivations to really distorting reality to how they view the world, and as Tony rightly said, I think you find those people at the extremes, not so much in the middle. And I think that perhaps the hopeful takeaway from that is that people in the middle are receptive to certain kinds of evidence when appropriately communicated, but perhaps people on the extremes are more difficult and that is a challenge because it because they do have an outsized influence on the climate debate in places like the US, Australia and the UK.