At least in the United States, and I daresay in the UK as well, one of the major drivers of this is politics. Okay, I know I'm breaking news here. But, you know, the politics is really, really toxic. If this issue, climate change is now more politically polarized in the United States than issues like abortion. So where basically democrats and liberals are very, very concerned about climate change and want to take aggressive action. And basically conservative Republicans dismiss it, it's still a common refrain that this is not a problem at all. So politics is a big part of it. Even deeper than that are commitments to value systems, a deeper worldview, which we label as egalitarian worldview versus an individualistic or a radical, individualistic worldview. But here's the critical caveat, that that's really driven by those people at either ends of the spectrum, the Alarmed who tend to be much more egalitarian and concerned about climate change, and the Dismissive who are much more in that radical individualism perspective. For them this is about their identity. This is about their deep moral value commitments about their visions of a preferred society. And, and as a result, they're deeply motivated to cherry pick, interpret the evidence in such a way that seems to reinforce their basic conclusions about the way the world should work.