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Practice Reading: Re-order Paragraphs ID: #3797 Mass Marketing
Instructions ›
The text boxes in the left panel have been placed in a random order Restore the original order by dragging the text boxes from the left panel to the right panel.
* Move & order all paragraphs in the right field

Paragraph list

The inherent expectations of a high short-term return on advertising investment that is common to most traders who are attempting to scale up operations is not conducive to a long-term consistency in advertising direction.
The lack of significant players with national reach is only one of the factors that explains the relatively low attention given to mass marketing by the retail sector in India.
Mass marketing by Indian retail chains has hitherto been the exception rather than the rule.
The focused brand image which leads to pithy, punchy advertising has been difficult because most retailers have not been focused in terms of their own vision for their retail brand. Most advertising has tended to focus on the presence of locations or the range.
Advertising then tends to focus significantly on announcement of in store promotions and events, where the payoffs in terms of immediate increases in customer entry and average cash memo size are more visible.

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First sentence: Why this is the first line? This paragraph is the first sentence because it introduces the main topic of mass marketing in Indian retail chains. It does not refer to any previous information and sets the stage for the discussion. This follows the rule of Topic Sentence. Why other lines are not chosen? Paragraph 2 starts with "The lack of significant players..." which uses a definite article and refers to a specific context, so it is not independent. Paragraph 3 starts with "The focused brand image..." which also uses a definite article. Paragraph 4 starts with "The inherent expectations..." which again uses a definite article. Paragraph 5 starts with "Advertising then tends to focus..." which uses a pronoun "Advertising" that assumes prior knowledge.

Concluding sentence: Why this is the last line? This paragraph is the last sentence because it wraps up the discussion about advertising focus. It summarizes the main points and shows the outcome of the previous ideas. This follows the rule of Summary Style.

Paragraph pairs:

  • Pair 1 (Paragraph 1 → Paragraph 2): Paragraph 2 connects to Paragraph 1 because it explains why mass marketing is not common. It uses the Connector strategy by linking the idea of mass marketing to the lack of significant players.
  • Pair 2 (Paragraph 2 → Paragraph 3): Paragraph 3 connects to Paragraph 2 because it gives more detail about the challenges in advertising. This follows the Broader to Specific Strategy, where the general statement about lack of players leads to specific issues in brand image.
  • Pair 3 (Paragraph 3 → Paragraph 4): Paragraph 4 connects to Paragraph 3 because it explains why the focused brand image is hard to achieve. This follows the Cause and Effect Relationship, where the lack of focus leads to poor advertising direction.
  • Pair 4 (Paragraph 4 → Paragraph 5): Paragraph 5 connects to Paragraph 4 because it shows the result of the expectations mentioned. This follows the Cause and Effect Relationship, where the focus on short-term returns leads to specific advertising strategies.

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