The people who were walking on the treadmill still had a residue effect of the walking, and they were still creative afterwards. So the implication of this is that you should go for a walk before your next big meeting and just start brainstorming right away. So, we have five tips for you that will help make this the best effect possible. So, first, you want to pick a problem or a topic to brainstorm. So, this is not the shower effect, this is not when you're in the shower and all of a sudden, a new idea pops out of the shampoo bottle. This is something you're thinking about ahead of time. And they're intentionally thinking about brainstorming a different perspective on the walk. Secondly I get asked this a lot: Is this OK while running? Well, the answer for me is that if I were running, the only new idea I would have would be to stop running, so.. but if running for you is a comfortable pace, good. So, it turns out, whatever physical activity is not taking a lot of attention. So just walking at a comfortable pace is a good choice. Also, you want to come up with as many ideas as you can. So, one key of creativity is to not lock on that first idea. Keep going. Keep coming up with new ones, until - you pick one or two to pursue.