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Practice Listening: Multiple Choice, Single Answer ID: #35292 Short Consumers' attention
Instructions ›
Listen to the recording and answer the multiple-choice question by selecting the correct response. Only one response is correct.

Transcript:

What does capture consumers' attention? A good story. And savvy marketers are exploring new ways to use storytelling to attract and hold consumers' interest and influence their behavior. This is more than a hunch. Science supports the power of emotions and stories to engage an audience. With this in mind, Pressboard, an online content marketing platform, believes that stories are the most powerful way for brands to communicate with consumers. When an individual hears, reads, or views a story, for example, it prompts an emotional connection. The brain releases oxytocin, the feel-good hormone associated with, among other things, sex and childbirth, that promotes a feeling of bonding and connection. Psychological research suggests that stories can influence an individual's actions and inspire them to make choices and change behavior in response to a story.

In the speaker's opinion, which of the following statement is correct?

* Listen to the recording and select the correct answer

Result:

AI explanationShows the answer. Tap to open.
Option 2: "After hearing, reading or viewing a story the brain releases oxytocin."

Explanation: This option accurately reflects the information presented in the text. It states that when an individual engages with a story, it prompts an emotional connection and leads to the release of oxytocin, which is explicitly mentioned in the text. This aligns with the main idea that stories have a significant emotional impact on the audience.

Option 1: "Science believes that stories are most powerful ways to communicate."

Explanation: This option misattributes the belief about the power of stories to 'science' rather than to 'Pressboard,' which is the entity mentioned in the text as believing in the power of storytelling for communication. The text states that 'Pressboard believes that stories are the most powerful way for brands to communicate with consumers,' indicating that it is a specific opinion rather than a scientific consensus.

Option 3: "Psychological research supports stories to engage an audience."

Explanation: While the text does mention psychological research, it does not state that it supports the idea that stories engage an audience in a direct manner. Instead, it emphasizes that science supports the power of emotions and stories to engage an audience, which is a broader statement. Therefore, this option is too narrow and does not accurately capture the essence of the text.

Option 4: "Pressboard captures sellers' attention."

Explanation: This option incorrectly states that Pressboard captures sellers' attention. The text focuses on how Pressboard believes stories capture consumers' attention, not sellers. This misinterpretation of the target audience makes the option incorrect.

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