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Practice Listening: Multiple Choice, Single Answer ID: #43838 Short Platform

Instructions ›

You will see a video where a speaker discusses the impact of social media on consumer trust and public relations. Listen to the recording and answer the multiple-choice question by selecting the correct response. Only one response is correct.

Transcript:

Social media is gaining and it's not important whether trust drove the gain or whether the gain drove the trust. What's important is their hand in hand and in consumers minds, this now is a more trusted source of information. This is a huge opportunity and it is something to be optimistic about because whoever figures it this out. Unlocks it and is able to help clients understand this new world we're moving in has a huge. Advantage number one, I think we need to come up with a way to create kind of, if you like, a new best alone, Better Together or a new integration form around this whole idea of social media driving trust. Social media is public relations the idea. Of sharing information creating human interactions. Giving to every individual a broadcast. Platform is a radical transformation of the landscape.

According to the speaker, what is a significant effect of social media on public relations?

* Listen to the recording and select the correct answer

It has reduced the overall trust in traditional media sources. It allows individuals to serve as their own public relations entity. It has made public relations efforts less necessary. It has decreased the amount of information shared publicly.

Result:

AI explanationShows the answer. Tap to open.

Option 2: "It allows individuals to serve as their own public relations entity."

Explanation: This option is correct as the text discusses how social media provides individuals with a platform to share information and create human interactions, effectively allowing them to act as their own public relations entity. This aligns with the idea of a 'broadcast platform' mentioned in the text, highlighting the empowerment of individuals in the public relations landscape.

Option 1: "It has reduced the overall trust in traditional media sources."

Explanation: This option is incorrect because the text does not mention a reduction in trust towards traditional media sources. Instead, it emphasizes that social media is now viewed as a more trusted source of information, indicating an increase in trust rather than a decrease.

Option 3: "It has made public relations efforts less necessary."

Explanation: This option is incorrect because the text does not suggest that public relations efforts are less necessary. Instead, it implies that social media enhances public relations by transforming how information is shared and trusted, indicating that public relations remains crucial in this new context.

Option 4: "It has decreased the amount of information shared publicly."

Explanation: This option is incorrect as the text highlights the opposite effect; social media increases the sharing of information by providing individuals with a platform to broadcast their messages. Therefore, it does not support the idea that the amount of information shared publicly has decreased.

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