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Practice Reading: Multiple Choice, Single Answer ID: #3031 Innovation
Instructions ›
Read the text and answer the multiple-choice question by selecting the correct response. Only one response is correct.
People tend to think that any new technology or device is an act of genius; something that has required vision and insight to create and then develop into marketable product. The fact is that innovations were often already ‘out there’ in the public domain in some form or another. They tend to evolve from notions that have been around for years but that had not, until that point, been suitably adapted. One expert calls this the ‘long nose’ approach to innovation, whereby new concepts come into the world slowly, gradually revealing all they have to offer.

What is the writer’s main point about innovation?

* Click on the correct answer

Result:

AI explanationShows the answer. Tap to open.
Option 2: "New products are not always based on new ideas."

Explanation: This option accurately reflects the writer's main point that innovations often evolve from existing ideas rather than being entirely new. The text states that innovations are adaptations of concepts that have been around for years, supporting this answer.

Option 1: "Many new products fail to interest consumers."

Explanation: This option does not align with the main idea of the text, which focuses on the evolution of ideas rather than consumer interest. The text does not mention the failure of products to attract consumers, making this statement irrelevant.

Option 3: "Creators of new products require a unique set of skills."

Explanation: This option is incorrect as the text does not discuss the skills required by creators of new products. Instead, it emphasizes the evolution of ideas rather than the qualifications of the innovators.

Option 4: "New products are easy to distinguish from old ones."

Explanation: This option contradicts the text's implication that new products often evolve from older ideas, suggesting that they may not be easily distinguishable. The text does not support the notion that new products are distinctly different from their predecessors.

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