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Practice Reading: Multiple Choice, Single Answer ID: #34203 TV advertising
Instructions ›
Read the text and answer the multiple-choice question by selecting the correct response. Only one response is correct.
From a child's point of view, what is the purpose of TV advertising? Is advertising on TV done to give actors the opportunity to take a rest or practice their lines? Or is it done to make people buy things? Furthermore, is the main difference between programs and commercials that commercials are for real, whereas programs are not, or that programs are for kids and commercials for adults? As has been shown several times in the literature (e.g. Butter et al. 1981 Donohue, Henke, and Donohue 1980 Macklin 1983 and 1987 Robertson and Rossiter 1974 Stephens and Stutts 1982), some children are able to distinguish between programs and commercials and are aware of the intent of TV advertising, whereas others are not.

According to the text, how do children usually understand advertising?

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Result:

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Option 4: "Some children can distinguish between programs and commercials while others cannot."

Explanation: This option accurately reflects the content of the text. It states that some children are able to distinguish between programs and commercials, while others are not, which is directly supported by the text. This aligns with the main idea that children's understanding of advertising varies.

Option 1: "Advertising is done so that actors can take rest and practice their lines."

Explanation: This option misrepresents the purpose of advertising as stated in the text. The text questions whether advertising is for actors' rest or to encourage purchases, but it does not support the idea that advertising serves the purpose of allowing actors to rest or practice. Therefore, this option is not aligned with the main idea of the text.

Option 2: "Programs are for children while commercials are for adults."

Explanation: This option incorrectly simplifies the distinction made in the text. The text discusses the differences between programs and commercials but does not assert that programs are exclusively for children and commercials for adults. This is an oversimplification and does not reflect the nuanced understanding presented in the text.

Option 3: "Children cannot distinguish between programs and commercials at all."

Explanation: This option inaccurately states that children cannot distinguish between programs and commercials at all. The text clearly indicates that some children can make this distinction while others cannot, making this option an incorrect representation of the information provided.

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