Tips: Separate the speaker's own plan from the views of potters, vendors and travellers.

Why the other options are wrong:

• Give clear origin information, and save most of the tables for island potters.: The speaker reserves several tables, not most of them. They go to craftspeople and community groups, not only potters.
• Give clear origin information, but only through a full certification form.: The speaker rejects a long certification form. The card should use three plain lines.
• Drop the origin cards, and let travellers choose by usefulness alone.: Usefulness is the travellers' view. The speaker wants to keep the card, not drop it.

Correct Answer: Shut out honest local designers who use some parts made elsewhere.

Why this is correct: Some local designers use parts made elsewhere, because small runs would cost too much. A label that requires every material to be local could exclude them.

Tips: Listen for what kind of seller the vendors think a strict rule would leave out, and why.

Why the other options are wrong:

• Shut out travellers who want some useful items such as tea towels.: Travellers who want useful items are a separate group. The vendors' worry is about which sellers a label would exclude.
• Shut out honest local designers who sell some items at low prices.: The vendors talk about cheap souvenirs, but as a worry about ranking choices. The exclusion worry is about parts made elsewhere.
• Shut out honest local designers who use some cultural symbols.: Cultural symbols come up when the report discusses permission and copied designs. The vendors do not link them to the label shutting people out.

Correct Answer: Most stallholders saw longer talks, though some saw shoppers focus on price.

Why this is correct: Nine of the twelve stallholders said the card led to longer conversations. Three found that shoppers mostly looked at the price.

Tips: Listen to what both groups of stallholders reported, and do not add a comparison they did not make.

Why the other options are wrong:

• Most stallholders saw shoppers focus on price, though some saw longer talks.: This reverses the result. Nine saw longer conversations, and only three saw shoppers focus on price.
• Most stallholders saw longer talks, and this made shoppers care less about price.: The pilot does not say price mattered less because of the card. The two groups simply reported different things.
• Most stallholders said shoppers read the line about assembly before the others.: The card listed where an item was designed and assembled. Nobody reported which line shoppers read first.

Correct Answer: Understanding, and ready to keep the card short and plain.

Why this is correct: The speaker calls the concern understandable. So the card should use three plain lines, not a long form.

Tips: Notice how the speaker reacts to the worry, and what change the speaker makes.

Why the other options are wrong:

• Dismissive, saying careful shoppers should read every detail anyway.: The speaker does not dismiss the worry. The speaker calls it understandable and shortens the card.
• Understanding, and ready to drop the card on very busy days.: The speaker mentions busy purchases, but only to keep the profile quick to read. The card is kept.
• Excited, seeing more detail as the real pleasure of browsing.: The speaker never says more detail is the pleasure of browsing. The critics say detail can remove that pleasure.

Correct Answer: What makes a keepsake local is who created it, not how it was made.

Why this is correct: The speaker says a factory-made postcard by a local photographer can still be original local work. What counts is the local creator, not the method.

Tips: Ask which view the example is used to answer.

Why the other options are wrong:

• What makes a keepsake local is where it is sold, such as by the harbour.: The speaker says the opposite. A copied design should not gain credibility just because it was sold near the harbour.
• What makes a keepsake local is whether it was made fully by hand.: This is the view the speaker argues against. The postcard is used to show handmade is not the only test.
• What makes a keepsake local is how useful it is once you get home.: Usefulness is the travellers' view. The postcard example is about who created the work.

Correct Answer: About 10 stalls.

Why this is correct: In the pilot, three of twelve stalls saw shoppers focus on price. That is one in four, and one quarter of 40 is 10.

Tips: Note how the pilot stalls split, then scale that split to the new group.

Why the other options are wrong:

• About 30 stalls.: 30 is three quarters of 40. That matches the stalls that saw longer conversations, not the price group.
• About 13 stalls.: 13 compares three stalls with nine stalls, one in three. The share must be out of all twelve stalls, which is one in four.
• About 20 stalls.: 20 would be half of the stalls. The pilot split was nine to three, not even.