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IELTS Practice Reading: Matching Features ID: #56206 Medium Emerging Tourist Destinations
Instructions ›

The text contains eight paragraphs, A - H.

Which paragraph contains the following information?

Tap any word for its meaning

Emerging Tourist Destinations

A. The rise of emerging economies marks the third revolution the travel industry has undergone in the past 50 years. The first came in the 1960s, in the shape of cheap air travel and package tours. Rising incomes enabled people of modest means to travel more, to farther-flung parts of the globe, and to take advantage of “all-in” offers that may have included sightseeing trips, scuba diving or camel rides. The second was the advent of the internet, which has allowed millions to book flights, hotels, hire cars and package tours without going near a high-street travel agent.

B. Now fast-growing emerging economies-not just Dubai but also the BRICs (Brazil, Russia, India and China) and others, such as South Korea and Vietnam-are changing the world of travel once again, either as destinations or as sources of newly affluent travellers. Often, citizens of these countries are visiting similar, emerging lands. Last year, for example, Russians made a total of 34.3m trips abroad, up from 29.1m in 2006. Turkey was their most popular destination, followed by China and Egypt. The Chinese head the table of visitors to Vietnam.

C. The WTTC claims that travel and tourism is the world's biggest industry in terms of its contribution to global GDP and employment. The lobby group forecasts that global travel and tourism will account for $5.9 trillion of economic activity in 2008, or about 10% of global GDP, employing 238m people. It expects employment to rise to 296m in the next decade. In fact, assessing the scale of the industry is not straightforward. When all travel and tourism is lumped together, so that everything from airlines to cafes counts, it is no surprise that the WTTC's total is so large. As a rule, restaurants do not record whether they are serving tourists, business travellers or locals out for a meal.

D. For the next year or two, the travel industry is likely to find its long-standing customers in rich Western countries a less than reliable source of growth. As American families plan their holidays, many will be worrying about the frailty of their country's economy, the rising cost of petrol and-for those venturing outside the United States-the weakness of the dollar. They are delaying booking in the hope of nabbing cheap, last-minute deals. They certainly seem to be spending less. On May 7th Orbitz, an American online travel-firm, posted a first-quarter net loss of $15m compared with a net loss of $10m a year earlier. The majority of its business is domestic bookings, which were 6% lower in the first quarter than a year earlier, at $2.4 billion.

E. For faster growth, the industry will have to look to emerging economies. These are becoming increasingly well established as places to visit. Now they are starting to provide more visitors too. According to McKinsey, a consulting firm, by the middle of the next decade almost a billion people will see their annual household incomes rise beyond $5,000-roughly the threshold for spending money on discretionary goods and services rather than simple necessities. Consumers' spending power in emerging economies will rise from $4 trillion in 2006 to more than $9 trillion-nearly the spending power of western Europe today.

F. Some of that extra purchasing power will go on travel, at home and abroad. Western companies are flocking into the developing world to prepare for these new tourists. “The Middle East, India and China are the next big thing,” predicts Bill Marriott, the chairman and chief executive of Marriott, an American hotel chain. He thinks that the industry will be bigger in the Middle East, where he is planning to build 65 hotels by 2011, than in India. China will dwarf even the Middle East.

G. Last year the number of visits abroad by the Chinese reached 47m, 5m more than the number of foreign visitors to China. The Chinese also made 1.6 billion trips at home-a staggering total, but not much more than one each. According to WTTC forecasts, Chinese demand for travel and tourism will quadruple in value in the next ten years. At present China ranks a distant second, behind the United States, in terms of demand, but by 2018 it will have closed much of the gap.

H. Other emerging economies have woken up to the spending power of Chinese tourists. Mexico is one: AeroMexico will begin direct flights between Mexico City and Shanghai at the end of May. The plan is to fly twice a week. In Vietnam, home to one of the fastest-growing tourist industries in the world, Chinese and other Asian tourists are overtaking Westerners. In the first 11 months of last year 507,000 visitors came to Vietnam from China, along with 442,000 from South Korea and 376,000 from America. The Tourism Authority of Thailand is also counting on more Chinese custom. It forecasts that 1.3m Chinese will visit the country this year, 10% more than last year when visitors were put off by Thailand's unsettled politics. 

A B C D E F G H
1 The nationality of the largest group of visitors to Vietnam
2 A summary of three changes in the travel industry
3 An increase in the spending power of some economies
4 The countries where new tourists are coming from
5 A pessimistic outlook for established markets
6 Complexities in measuring the size of the travel industry
AI explanationShows the answer. Tap to open.

Question Focus: Finding which nationality visits Vietnam the most

Why this is correct: The answer is Paragraph B because it clearly says that Chinese tourists are the largest group visiting Vietnam. The phrase "head the table" means they are number one.

Passage Reference: Often, citizens of these countries are visiting similar, emerging lands. Last year, for example, Russians made a total of 34.3m trips abroad, up from 29.1m in 2006. Turkey was their most popular destination, followed by China and Egypt. The Chinese head the table of visitors to Vietnam. C.

Common Mistake: Some students choose Paragraph H because it talks a lot about Vietnam. This is a Wrong section trap because although H gives numbers, the clear statement about the largest nationality is in Paragraph B.

Paraphrasing: Passage: 'head the table of visitors' = Statement: 'largest group of visitors'

Tips: Scan for country names and words like 'most', 'largest', or 'number one'.

Key Vocabulary:

  • head the table = be the largest group
  • nationality = country people come from

Question Focus: Overview or summary information

Passage Reference: The rise of emerging economies marks the third revolution the travel industry has undergone in the past 50 years. The first came in the 1960s, in the shape of cheap air travel and package tours. Rising incomes enabled people of modest means to travel more, to farther-flung parts of the globe, and to take advantage of 'all-in' offers that may have included sightseeing trips, scuba diving or camel rides. The second was the advent of the internet, which has allowed millions to book flights, hotels, hire cars and package tours without going near a high-street travel agent. B.

Why this is correct: The answer is Paragraph A because it summarises three major changes in travel: cheap air travel, the internet, and emerging economies. This paragraph looks back and gives a big picture.

Common Mistake: Some students pick a later paragraph that talks about growth. This is a Wrong section trap because only Paragraph A clearly lists and summarises all three changes together.

Paraphrasing: Passage: 'first', 'second', 'third revolution' = Statement: 'three changes'

Tips: For summary questions, look for paragraphs that describe changes over time.

Key Vocabulary:

  • revolution = big change
  • advent = arrival

Question Focus: Economic ability to spend money

Passage Reference: For the next year or two, the travel industry is likely to find its long-standing customers in rich Western countries a less than reliable source of growth. As American families plan their holidays, many will be worrying about the frailty of their country's economy, the rising cost of petrol and-for those venturing outside the United States-the weakness of the dollar. They are delaying booking in the hope of nabbing cheap, last-minute deals. They certainly seem to be spending less. On May 7th Orbitz, an American online travel-firm, posted a first-quarter net loss of $15m compared with a net loss of $10m a year earlier. The majority of its business is domestic bookings, which were 6% lower in the first quarter than a year earlier, at $2.4 billion. E.

Why this is correct: The answer is Paragraph D because it discusses how economic conditions affect how much people can spend on travel. It shows changes in spending behaviour linked to economic strength.

Common Mistake: Many students choose Paragraph E because it mentions rising incomes. That is a Context shift trap because Paragraph D focuses on spending changes in current markets, not future growth.

Paraphrasing: Passage: 'spending less' and 'economy' = Statement: 'spending power'

Tips: Check whether the paragraph talks about money people can actually spend, not just income predictions.

Key Vocabulary:

  • frailty = weakness
  • domestic = within one country

Question Focus: Source countries of tourists

Passage Reference: Now fast-growing emerging economies-not just Dubai but also the BRICs (Brazil, Russia, India and China) and others, such as South Korea and Vietnam-are changing the world of travel once again, either as destinations or as sources of newly affluent travellers. Often, citizens of these countries are visiting similar, emerging lands. Last year, for example, Russians made a total of 34.3m trips abroad, up from 29.1m in 2006. Turkey was their most popular destination, followed by China and Egypt. The Chinese head the table of visitors to Vietnam. C.

Why this is correct: The answer is Paragraph B because it lists countries like Russia and China as sources of new tourists. It clearly explains where these travellers are coming from.

Common Mistake: Some students choose Paragraph H because it lists destinations. This is a Reverse meaning trap because H focuses on where tourists go, not where they come from.

Paraphrasing: Passage: 'citizens of these countries' = Statement: 'new tourists are coming from'

Tips: Always check if the question asks about origin (from) or destination (to).

Key Vocabulary:

  • emerging economies = developing countries
  • citizens = people from a country

Question Focus: Negative future view

Passage Reference: For faster growth, the industry will have to look to emerging economies. These are becoming increasingly well established as places to visit. Now they are starting to provide more visitors too. According to McKinsey, a consulting firm, by the middle of the next decade almost a billion people will see their annual household incomes rise beyond $5,000-roughly the threshold for spending money on discretionary goods and services rather than simple necessities. Consumers' spending power in emerging economies will rise from $4 trillion in 2006 to more than $9 trillion-nearly the spending power of western Europe today. F.

Why this is correct: The answer is Paragraph E because it suggests the industry needs to look elsewhere for growth, implying traditional markets are no longer enough. This shows a less optimistic view of established markets.

Common Mistake: Students often choose Paragraph D because it sounds negative. This is a Partial truth trap because D is about short-term problems, while E looks at long-term limits of old markets.

Paraphrasing: Passage: 'look to emerging economies' = Statement: 'pessimistic outlook for established markets'

Tips: Look for implied meaning, not only negative words like 'loss' or 'problem'.

Key Vocabulary:

  • established = long-existing
  • outlook = future view

Question Focus: Difficulty of measurement

Passage Reference: In fact, assessing the scale of the industry is not straightforward. When all travel and tourism is lumped together, so that everything from airlines to cafes counts, it is no surprise that the WTTC's total is so large. As a rule, restaurants do not record whether they are serving tourists, business travellers or locals out for a meal. D.

Why this is correct: The answer is Paragraph C because it clearly explains why it is difficult to measure the true size of the travel industry. It gives reasons like mixed data and unclear records.

Common Mistake: Some students pick Paragraph A because it talks about the industry overall. This is a Wrong section trap because only Paragraph C explains measurement problems.

Paraphrasing: Passage: 'assessing the scale is not straightforward' = Statement: 'complexities in measuring'

Tips: For 'difficulty' questions, scan for phrases like 'not straightforward' or 'hard to'.

Key Vocabulary:

  • assessing = measuring
  • scale = size

General Tips:

  • Matching Features questions do not follow passage order - scan the whole text.
  • Focus on meaning, not repeated words. Paraphrasing is very common.
  • Use paragraph topics first, then read carefully for proof.

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