Reading passage has six paragraphs, A-G.
Which paragraph contains the following information?
NB You may use any letter more than once.
Scent of Success
A. Innovation and entrepreneurship, in the right mix, can bring spectacular results and propel a business ahead of the pack. Across a diverse range of commercial successes, from the Hills Hoist clothesline to the Cochlear ear implant, it is hard to generalise beyond saying the creators tapped into something consumers could not wait to get their hands on. However, most ideas never make it to the market. Some ideas that innovators are pitching to potential investors include new water-saving showerheads, a keyless locking system, ping-pong balls that keep pollution out of rainwater tanks, making teeth grow from stem cells inserted in the gum, and technology to stop LPG tanks from exploding. Grant Kearney, chief executive of the Innovation Xchange, which connects businesses to innovation networks, says he hears of great business ideas that he knows will never get on the market. “Ideas by themselves are absolutely useless,” he says. “An idea only becomes innovation when it is connected to the right resources and capabilities.”
B. One of Australia’s latest innovation successes stems from a lemon-scented bathroom cleaner called Shower Power, the formula for which was concocted in a factory in Yatala, Queensland. In 1995, Tom Quinn and John Heron bought a struggling cleaning products business, OzKleen, for 250,000. It was selling 100 different kinds of cleaning products, mainly in bulk. The business was in bad shape, the cleaning formulas were ineffective and environmentally harsh, and there were few regular clients. Now Shower Power is claimed to be the top-selling bathroom cleaning product in the country. In the past 12 months, almost four million bottles of OzKleen’s Power products have been sold, and the company forecasts 2004 sales of 10 million bottles. The company’s sales in 2003 reached $11 million, with 700k of business being exported. In particular, Shower Power is making big inroads on the British market.
C. OzKleen’s turnaround began when Quinn and Heron hired an industrial chemist to revitalise the product line. Market research showed that people were looking for a better cleaner for the bathroom, universally regarded as the hardest room in the home to clean. The company also wanted to make the product formulas more environmentally friendly. One of Tom Quinn’s sons, Peter, aged 24 at the time, began working with the chemist on the formulas, looking at the potential for citrus-based cleaning products. He detested all the chlorine-based cleaning products that dominated the market. “We didn’t want to use chlorine, simple as that,” he says. “It offers bad working conditions, and there’s no money in it.” Peter looked at citrus ingredients, such as orange peel, to replace the petroleum by-products in cleaners. He is credited with finding the Shower Power formula. “The head,” he says. The company is the recipe is in a vault somewhere and in my sole owner of the intellectual property.
D. To begin with, Shower Power was sold only in commercial quantities, but Tom Quinn decided to sell it in 750ml bottles after the constant “raves” from customers at their retail store at Beenleigh, near Brisbane. Customers were travelling long distances to buy supplies. Others began writing to OzKleen to say how good Shower Power was. “We did a dummy label and went to see Woolworths,” Tom Quinn says. The Woolworths buyer took a bottle home and was able to remove a stain from her basin that had been impossible to shift. From that point on, she championed the product, and OzKleen had its first supermarket order for a palette of Shower Power worth $3000. “We were over the moon,” says OzKleen’s financial controller, Belinda McDonnell.
E. Shower Power was released in Australian supermarkets in 1997 and became the top-selling product in its category within six months. It was all hands on deck at the factory, labelling and bottling Shower Power to keep up with demand. OzKleen ditched all other products and rebuilt the business around Shower Power. This stage, recalls McDonnell, was very tough. “It was hand-to-mouth; cash flow was very difficult,” she says. OzKleen had to pay new-line fees to supermarket chains, which also squeezed margins.
F. OzKleen’s next big break came when the daughter of a Coles Myer executive used the product while on holidays in Queensland and convinced her father that Shower Power should be in Coles supermarkets. Despite the product success, Peter Quinn says the company was wary of how long the sales would last and hesitate to spend money on upgrading the manufacturing process. As a result, he remembers long periods of working around the clock to keep up with orders. Small tanks were still being used, so batches were small, and bottles were labelled and filled manually. The privately-owned OzKleen relied on cash flow to expand. “The equipment could not keep up with demand,” Peter Quinn says. Eventually, a new bottling machine was bought for $50,000 in the hope of streamlining production, but he says: “We got ripped off.” Since then, he has been developing a new automated bottling machine that can control the amount of foam produced in the liquid so that bottles can be filled more effectively – “I love coming up with new ideas.” The machine is being patented.
G. Peter Quinn says OzKleen’s approach to research and development is open slather. “If I need it, I get it. It is about doing something simple that no one else is doing. Most of these things are just sitting in front of people… it’s just seeing the opportunities.” With a tried and tested product, OzKleen is expanding overseas and developing more Powerbrand household products. Tom Quinn, who previously ran a real estate agency, says: “We are competing with the same market all over the world; the (cleaning) products are sold everywhere.” Shower Power, known as Bath Power in Britain, was launched four years ago with the help of an export development grant from the Federal Government. “We wanted to do it straight away because we realised we had the same opportunities worldwide.” OzKleen is already number three in the British market, and the next stop is France. The Power range includes cleaning products for carpets, kitchens and pre-wash stain removal. The Quinn and Heron families are still involved. OzKleen has been approached with offers to buy the company, but Tom Quinn says he is happy with things as they are. “We’re having too much fun.”
| A | B | C | D | E | F | G | ||
|---|---|---|---|---|---|---|---|---|
| 1 | Description of one family member persuading another of selling cleaning products | |||||||
| 2 | An account of the cooperation of all factory staff to cope with a sales increase | |||||||
| 3 | An account of the creation of the formula of Shower Power | |||||||
| 4 | An account of buying the original OzKleen company | |||||||
| 5 | Description of Shower Power’s international expansion | |||||||
| 6 | The reason for changing the packaging size of Shower Power | |||||||
| 7 | An example of some innovative ideas |
AI explanationShows the answer. Tap to open.
Question Focus: Synonym match - 'persuading' = 'convinced'
Why this is correct: The answer is Paragraph F because it clearly shows one family member persuading another. The daughter uses Shower Power and convinces her father to sell it in Coles supermarkets.
Passage Reference: OzKleen's next big break came when the daughter of a Coles Myer executive used the product while on holidays in Queensland and convinced her father that Shower Power should be in Coles supermarkets.
Common Mistake: Students sometimes choose Paragraph D because it talks about convincing a buyer, but that buyer is not a family member. This is a Context shift trap.
Paraphrasing: Passage: 'convinced her father' = Statement: 'persuading another'
Tips: When the statement mentions family relationships, scan for words like daughter, son, father, or family.
Key Vocabulary:
- convinced = persuaded
- executive = senior manager
Question Focus: Synonym match - 'cooperation of all factory staff' = 'all hands on deck'
Passage Reference: Shower Power was released in Australian supermarkets in 1997 and became the top-selling product in its category within six months. It was all hands on deck at the factory, labelling and bottling Shower Power to keep up with demand.
Why this is correct: The answer is Paragraph E because it describes everyone in the factory working together. The phrase all hands on deck shows full staff cooperation during increased sales.
Common Mistake: Some students pick Paragraph F because it mentions working around the clock, but that focuses on equipment limits, not staff cooperation. This is a Partial truth trap.
Paraphrasing: Passage: 'all hands on deck' = Statement: 'cooperation of all factory staff'
Tips: Look for strong group phrases like all, everyone, or all hands to match cooperation ideas.
Key Vocabulary:
- demand = need from customers
- released = launched
Question Focus: Direct match - creation of formula
Passage Reference: OzKleen's turnaround began when Quinn and Heron hired an industrial chemist to revitalise the product line. Market research showed that people were looking for a better cleaner for the bathroom, universally regarded as the hardest room in the home to clean. The company also wanted to make the product formulas more environmentally friendly. One of Tom Quinn's sons, Peter, aged 24 at the time, began working with the chemist on the formulas, looking at the potential for citrus-based cleaning products. He detested all the chlorine-based cleaning products that dominated the market. 'We didn't want to use chlorine, simple as that,' he says. 'It offers bad working conditions, and there's no money in it.' Peter looked at citrus ingredients, such as orange peel, to replace the petroleum by-products in cleaners. He is credited with finding the Shower Power formula. 'The head,' he says.
Why this is correct: The answer is Paragraph C because it explains how the formula was developed. It shows Peter Quinn working with a chemist and choosing citrus ingredients.
Common Mistake: Students sometimes choose Paragraph B because it introduces Shower Power, but it does not explain how the formula was created. This is a Wrong section trap.
Paraphrasing: Passage: 'finding the Shower Power formula' = Statement: 'creation of the formula'
Tips: For creation or development questions, scan for words like began, developed, created, or formula.
Key Vocabulary:
- formula = recipe
- chemist = scientist
Question Focus: Direct factual match - buying a company
Passage Reference: In 1995, Tom Quinn and John Heron bought a struggling cleaning products business, OzKleen, for 250,000.
Why this is correct: The answer is Paragraph B because it clearly states when and how OzKleen was bought. It gives the year and the purchase price.
Common Mistake: Some students look in Paragraph A because it talks about business ideas, but there is no company purchase there. This is a Context shift trap.
Paraphrasing: Passage: 'bought a struggling cleaning products business' = Statement: 'buying the original OzKleen company'
Tips: Dates and money are strong clues for company purchase information.
Key Vocabulary:
- struggling = having problems
- bulk = large quantities
Question Focus: Synonym match - 'international expansion' = 'expanding overseas'
Passage Reference: With a tried and tested product, OzKleen is expanding overseas and developing more Powerbrand household products. Tom Quinn, who previously ran a real estate agency, says: 'We are competing with the same market all over the world; the (cleaning) products are sold everywhere.' Shower Power, known as Bath Power in Britain, was launched four years ago with the help of an export development grant from the Federal Government. 'We wanted to do it straight away because we realised we had the same opportunities worldwide.' OzKleen is already number three in the British market, and the next stop is France.
Why this is correct: The answer is Paragraph G because it talks about selling in other countries. It mentions Britain and future plans for France.
Common Mistake: Students sometimes choose Paragraph B because it mentions exports, but real expansion plans and markets are explained in Paragraph G. This is a Partial truth trap.
Paraphrasing: Passage: 'expanding overseas' = Statement: 'international expansion'
Tips: Words like overseas, export, worldwide, or other countries signal international expansion.
Key Vocabulary:
- overseas = in other countries
- launched = introduced
Question Focus: Cause and effect - reason for change
Passage Reference: To begin with, Shower Power was sold only in commercial quantities, but Tom Quinn decided to sell it in 750ml bottles after the constant 'raves' from customers at their retail store at Beenleigh, near Brisbane. Customers were travelling long distances to buy supplies.
Why this is correct: The answer is Paragraph D because it explains why the size changed. Customer praise and demand led to selling it in smaller bottles.
Common Mistake: Some students choose Paragraph E because it mentions supermarkets, but it does not explain the reason for the size change. This is a Causation trap.
Paraphrasing: Passage: 'constant raves from customers' = Statement: 'reason for changing the packaging size'
Tips: When you see the word reason, look for customer feedback or cause words like because or led to.
Key Vocabulary:
- commercial quantities = large business sizes
- raves = very positive comments
Question Focus: Direct match - list of ideas
Passage Reference: Some ideas that innovators are pitching to potential investors include new water-saving showerheads, a keyless locking system, ping-pong balls that keep pollution out of rainwater tanks, making teeth grow from stem cells inserted in the gum, and technology to stop LPG tanks from exploding.
Why this is correct: The answer is Paragraph A because it gives several examples of innovative ideas. These are listed clearly as ideas pitched to investors.
Common Mistake: Students sometimes choose Paragraph C because it talks about product development, but it focuses on one formula, not examples of ideas. This is a Wrong section trap.
Paraphrasing: Passage: 'ideas that innovators are pitching' = Statement: 'examples of innovative ideas'
Tips: Lists are easy matches. When a statement says examples, scan for lists with commas.
Key Vocabulary:
- innovators = people with new ideas
- pitched = presented
General Tips:
- Matching Features questions can jump around the passage. Do not assume answers follow paragraph order.
- Scan for keywords in the statement first, especially people, actions, or causes.
- The same paragraph letter can be used more than once. Do not cross letters off.
- Use clear signals like dates, family words, or country names to locate the right paragraph.
The rest of this explanation is for members. Sign in free to read why the other options are wrong, key words and tips.
Sign in to read the full explanation