NB There are more options than statements so you will not use all of them.
Giving Presentations
The presentation is starting. Dim the lights. Time for a nap. These are the thoughts of many audiences subject to yet another boring business presentation. How can you awaken the cognitive powers of your audience? Start by learning the eight secrets of a knockout business presentation.
A. Dig Deep
Having an effective business presentation that will have the audience on their feet requires more than the usual factoid dropped into your PowerPoint. Find a relevant fact beyond your topic norm. Give them the unexpected. The one obscure and contradictory piece of information that will raise heads and stimulate discussion. Where do you find such information? Go past the typical quick search engine scan. Check out educational websites for new research, interview industry mavericks, or scour the business press.
B. Avoid Info Overload
PowerPoint expert Cliff Atkinson, author of Beyond Bullet Points says, “When you overload your audience, you shut down the dialogue that’s an important part of decision-making.” He points to some important research by educational psychologists. “When you remove interesting but irrelevant words and pictures from a screen, you can increase the audience’s ability to remember the information by 189% and the ability to apply the information by 109%,” recommends Atkinson.
C. Practice Delivery
A knockout business presentation is so captivating it makes you forget about the speaker and become absorbed in the talk. Practice your delivery over and over until you remove the distractions, including nervous tics and uncomfortable pauses. Pay particular attention to your body language. Is it non-existent or overly excessive? Good presenters work the stage in a natural manner.
D. Forget Comedy
Business presenters will flirt with the temptation to deliver the stand-up humour of Chris Rock. Remember, your audience didn’t come to laugh; this is a business presentation. Leave your jokes at home. It’s OK to throw in a few natural off the cuff laughs but don’t overdo it.
E. Pick Powerful Props
You don’t need a box full of props like the watermelon-smashing comic, Gallagher. A few simple props to demonstrate a point can be memorable in the minds of your target audience. Management guru, Tom Peters, uses a cooking timer to show how quickly factory expansion is occurring in China.
F. Minimise You
“Frankly, your audience doesn’t care as much about your company history as they do about whether you can help them solve the specific problems they face. Write a script for your presentation that makes the audience the protagonist, or the main character, who faces a problem that you will help them to solve,” says Atkinson.
G. Speak the Language
A knockout business presentation doesn’t leave people wondering what you said. It might be tempting to throw in a few big words, but are you alienating your audience? Always explain terms and acronyms. The number of smart executives who aren’t up on the latest terminology would surprise you.
H. Simple Slides
Beware of the PowerPoint presentation. Many corporate brains will turn off at the sight of yet another PowerPoint presentation. Over 400 million desktops currently have the PowerPoint application. If you want your business to stand out, don’t be like everyone else. Use slides in your knockout presentation to highlight and emphasise key points. Don’t rely on your slide projector to run the show.
It all comes down to what your audience walks away from within the end. Did you deliver another boring business presentation? Or did you persuade or motivate everyone to action? Apply the eight secrets to a knockout presentation and watch your ratings soar.
| A | B | C | D | E | F | G | H | ||
|---|---|---|---|---|---|---|---|---|---|
| 1 | avoiding distancing your listeners | ||||||||
| 2 | consider using realia to make a point | ||||||||
| 3 | a mention of 8 secrets to success | ||||||||
| 4 | helping your audience to use what you are giving them | ||||||||
| 5 | the need for rehearsal | ||||||||
| 6 | a problem-solution approach |
AI explanationShows the answer. Tap to open.
Question Focus: Synonym match - 'avoiding distancing' = not alienating the audience
Why this is correct: The answer is Speak the Language. The passage clearly warns that big words can alienate your audience, so presenters should explain terms to avoid creating distance.
Passage Reference: A knockout business presentation doesn't leave people wondering what you said. It might be tempting to throw in a few big words, but are you alienating your audience? Always explain terms and acronyms. The number of smart executives who aren't up on the latest terminology would surprise you. H.
Common Mistake: Students often choose Minimise You because it talks about audience focus, but that is about content focus, not language choice. This is a Context shift trap.
Paraphrasing: Passage: 'alienating your audience' = Statement: 'avoiding distancing your listeners'
Tips: Scan for words about audience connection or separation like 'alienate' to find the right section.
Key Vocabulary:
- alienating = making people feel excluded
- acronyms = shortened terms
Question Focus: Synonym match - 'realia' = physical props
Passage Reference: You don't need a box full of props like the watermelon-smashing comic, Gallagher. A few simple props to demonstrate a point can be memorable in the minds of your target audience. Management guru, Tom Peters, uses a cooking timer to show how quickly factory expansion is occurring in China. F.
Why this is correct: The answer is Pick Powerful Props. The passage says to use simple props to demonstrate a point, which is exactly what realia means.
Common Mistake: Some students pick Simple Slides, confusing visual aids with real objects. That is a Paraphrase trap.
Paraphrasing: Passage: 'simple props to demonstrate a point' = Statement: 'using realia to make a point'
Tips: When you see 'realia', think of real objects, not slides or text.
Key Vocabulary:
- props = physical objects
- demonstrate = show clearly
Question Focus: Wrong section check - mention appears in the introduction near this section
Passage Reference: Start by learning the eight secrets of a knockout business presentation. A.
Why this is correct: The answer is Simple Slides. The mention of eight secrets appears in the main introduction that frames all sections, and this statement is matched to this final section in the task.
Common Mistake: Students try to match this to Dig Deep because it is section A, but the number eight is not explained there. This is a Wrong section trap.
Paraphrasing: Passage: 'eight secrets of a knockout business presentation' = Statement: '8 secrets to success'
Tips: For matching features, sometimes a general statement links to the overall framing, not detailed advice.
Key Vocabulary:
- knockout = very impressive
- secrets = key methods
Question Focus: Causation avoided - clearer slides improve ability to apply information
Passage Reference: When you overload your audience, you shut down the dialogue that's an important part of decision-making.' He points to some important research by educational psychologists. 'When you remove interesting but irrelevant words and pictures from a screen, you can increase the audience's ability to remember the information by 189% and the ability to apply the information by 109%,' recommends Atkinson.
Why this is correct: The answer is Avoid Info Overload. The passage explains that removing irrelevant material increases the audience's ability to apply the information, meaning they can use it.
Common Mistake: Some choose Minimise You because it mentions solving problems, but it does not talk about applying information. This is a Partial truth trap.
Paraphrasing: Passage: 'apply the information' = Statement: 'use what you are giving them'
Tips: Look for results like 'remember' or 'apply' to match learning outcomes.
Key Vocabulary:
- overload = give too much
- apply = use in real situations
Question Focus: Direct match - practice and rehearsal
Passage Reference: Practice your delivery over and over until you remove the distractions, including nervous tics and uncomfortable pauses. Pay particular attention to your body language. Is it non-existent or overly excessive? Good presenters work the stage in a natural manner. D.
Why this is correct: The answer is Practice Delivery. The passage directly says to practice your delivery over and over, which clearly means rehearsal.
Common Mistake: Students rarely miss this, but some overthink and choose Dig Deep because it sounds like effort. That is a Paraphrase trap.
Paraphrasing: Passage: 'practice your delivery over and over' = Statement: 'the need for rehearsal'
Tips: When the wording is very direct, trust the obvious match.
Key Vocabulary:
- delivery = how you speak
- rehearsal = practice
Question Focus: Synonym match - problem the audience faces + you help solve it
Passage Reference: Frankly, your audience doesn't care as much about your company history as they do about whether you can help them solve the specific problems they face. Write a script for your presentation that makes
Why this is correct: The answer is Minimise You. The passage clearly describes the audience as the main character who faces a problem that you help them to solve.
Common Mistake: Some students choose Dig Deep because it mentions discussion, but it does not describe a problem-solution structure. This is a Context shift trap.
Paraphrasing: Passage: 'faces a problem that you will help them to solve' = Statement: 'problem-solution approach'
Tips: Match abstract phrases like 'problem-solution' by looking for explicit words like 'problem' and 'solve'.
Key Vocabulary:
- protagonist = main character
- approach = method
General Tips:
- Matching Features can jump around the passage - do not assume answers follow paragraph order.
- Scan section headings first to understand the main idea of each part.
- Match meaning, not repeated words - IELTS loves synonyms.
- Options can be used more than once, so do not cross them off.
The rest of this explanation is for members. Sign in free to read why the other options are wrong, key words and tips.
Sign in to read the full explanation