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Practice Reading: Fill in the Blanks (Dropdown) ID: #42588 Advertising campaign A
Instructions ›
The email below is from a marketing coordinator to their team about a recent advertising campaign success. Below is a text with blanks. Click on each blank, a list of choices will appear. Select the appropriate choice for each blank.
Dear  Team,  

I  am  thrilled  to  report  that  our  latest  advertising  campaign  has  far  exceeded  expectations.  Through  innovative  strategies  and  compelling  content,  we    significant  attention  across  multiple  platforms.  This  achievement  is  a  testament  to  our  team's  dedication  and    to  excellence.  Particularly  noteworthy  was  our  use  of    marketing,  which  allowed  us  to  engage  directly  with  our  audience  in  a  meaningful  way.  Moving  forward,  it's  essential  that  we    on  this  momentum,  exploring  new  avenues  for  engagement  and  maintaining  our  brand's  visibility.  

Let's  continue  to  push  the  boundaries  and  set  new  standards  for  our  industry.  

Best,  
[Your  Name]  

Result:

AI explanationShows the answer. Tap to open.
Correct answer: garnered

Explanation: The word 'garnered' fits grammatically as it is the past tense of 'garner,' which means to gather or collect, aligning with the context of gaining significant attention. It also matches the positive sentiment of the sentence, indicating success in the advertising campaign.

Meaning: 'Garnered' means to collect or acquire something, in this case, significant attention from the campaign.

Wrong options:

  • avoided: 'Avoided' means to keep away from or prevent, which contradicts the intention of gaining attention.
  • neglected: 'Neglected' implies failure to care for or pay attention to, which does not fit the context of achieving success.
  • omitted: 'Omitted' means to leave out or exclude, which is contrary to the idea of attracting attention.
Correct answer: commitment

Explanation: The word 'commitment' is appropriate as it signifies a strong dedication to a cause or activity, which aligns with the context of the team's dedication to excellence. It is a noun that fits grammatically and contextually in the sentence.

Meaning: 'Commitment' refers to the state of being dedicated to a cause or activity, highlighting the team's dedication to achieving high standards.

Wrong options:

  • aversion: 'Aversion' means a strong dislike or avoidance, which is the opposite of dedication and does not fit the positive context.
  • negligence: 'Negligence' implies a failure to take proper care, which contradicts the idea of dedication to excellence.
  • ignorance: 'Ignorance' refers to a lack of knowledge or awareness, which does not convey the sense of dedication required in this context.
Correct answer: influencer

Explanation: The term 'influencer' is suitable as it refers to individuals who have the power to affect purchasing decisions of others due to their authority or relationship with their audience. This aligns well with the context of engaging directly with the audience.

Meaning: 'Influencer' refers to a person who has the ability to influence others, particularly in marketing contexts, making it relevant to the discussion of marketing strategies.

Wrong options:

  • invasive: 'Invasive' suggests something that intrudes or disrupts, which does not fit the positive engagement context.
  • outbound: 'Outbound' typically refers to outgoing communication or marketing, but lacks the personal touch implied in the context of engaging with an audience.
  • interruptive: 'Interruptive' means causing disruption, which is contrary to the goal of meaningful engagement with the audience.
Correct answer: build

Explanation: The word 'build' is appropriate as it conveys the idea of developing or increasing something, which fits the context of maintaining momentum in the campaign. It is a verb that aligns with the proactive tone of the sentence.

Meaning: 'Build' means to develop or increase something over time, indicating the need to enhance the current success of the campaign.

Wrong options:

  • diminish: 'Diminish' means to reduce or lessen, which contradicts the intention of maintaining and enhancing momentum.
  • repel: 'Repel' means to drive away or resist, which is contrary to the idea of fostering engagement and visibility.
  • dissolve: 'Dissolve' implies a gradual disappearance, which does not align with the goal of sustaining and building upon success.

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