But there's no away from ads. They're everywhere, and they're designed very cleverly and carefully to play on your emotions. And it works: you remember the ads that make you laugh, or feel sad, or simply annoy you. Often you find yourself buying something simply - you tell yourself - to try it out, but how did this brand of this product get into your head? Another reason for supposing advertising works is the question: why would so many hard-headed business people spend so much money on something that didn't?
Result:
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Correct answer: admit
Explanation: The word 'admit' fits grammatically as it indicates a willingness to acknowledge something, which aligns with the context of people confessing their brand usage. It is in the correct tense and form to match the surrounding sentence structure.
Meaning: 'Admit' means to acknowledge or confess something, often reluctantly, which in this case refers to people recognizing their brand preferences despite their earlier claims.
Wrong options:
- divulge: Divulge means to reveal something secret or private, which does not fit the context of acknowledging a brand choice; it implies a level of secrecy that is not present here.
- reveal: Reveal suggests making something known that was hidden, but it lacks the nuance of personal acknowledgment that 'admit' conveys in this context.
- declare: Declare implies a formal statement or announcement, which does not capture the personal and somewhat reluctant nature of acknowledging brand loyalty.
Correct answer: persuade
Explanation: The word 'persuade' is appropriate here as it indicates that people convince themselves of a belief, fitting the context of self-deception regarding their purchasing decisions. It aligns with the grammatical structure of the sentence.
Meaning: 'Persuade' means to convince someone to believe or do something, which in this case refers to individuals convincing themselves of their decision-making process regarding purchases.
Wrong options:
- believe: Believe simply means to accept something as true, but it does not convey the active process of convincing oneself that 'persuade' does.
- confess: Confess implies admitting to wrongdoing or guilt, which does not fit the context of self-deception about purchasing decisions.
- credit: Credit means to acknowledge or assign responsibility, which does not align with the idea of self-persuasion in the context of consumer behavior.
Correct answer: deal
Explanation: The word 'deal' fits well as it refers to an agreement or arrangement, particularly in the context of shopping for the best price or offer. It is grammatically correct and contextually relevant to the act of purchasing.
Meaning: 'Deal' refers to a transaction or agreement, especially one that is advantageous, which in this context relates to finding the best offer when shopping.
Wrong options:
- money: Money refers to currency and does not fit grammatically or contextually as it does not relate to the concept of shopping for an offer.
- saving: Saving implies the act of conserving resources, which does not directly relate to the context of shopping for the best option.
- package: Package refers to a bundle of products or a physical container, which does not align with the idea of seeking the best offer in a shopping context.
Correct answer: getting
Explanation: The word 'getting' is appropriate as it refers to the act of obtaining or acquiring something, fitting the context of avoiding advertisements. It is in the correct form to match the sentence structure.
Meaning: 'Getting' means the act of obtaining or acquiring something, which in this case refers to the impossibility of avoiding advertisements.
Wrong options:
- escaping: Escaping implies a physical act of fleeing, which does not fit the context of avoiding something like ads; it suggests a more dramatic action than is intended here.
- breaking: Breaking suggests a forceful separation, which does not align with the context of avoiding ads; it implies a more violent action than simply not engaging with advertisements.
- going: Going implies movement or travel, which does not fit the context of avoiding something; it lacks the specific connotation of obtaining or acquiring that 'getting' provides.
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